Temporary Communication Professional/Fitness Marketing Specialist

University of Colorado Anschutz
Department:

School of Medicine, Anschutz Health and Wellness Center

Job Title:

Temporary Communication Professional/Fitness Marketing Specialist

Position #:

00845401 – Requisition #39055

Job Summary
A key member of the AHWC Fitness Center’s membership and sales team, the Fitness Marketing and Communication Specialist is responsible for coordinating overall marketing and digital media efforts for the Fitness Center, under the direction of the Fitness Center General Manager. The role drives new member leads, engagement and retention through strategic campaigns and compelling content, blending storytelling, design, and technical expertise to reach diverse audiences.

Key Responsibilities
Membership Marketing (80%)

Assist with the development of campaigns and promotions that drive new member acquisition and sales. Attend monthly sales meetings and collaborate with the sales team on promotion, execution and reporting.

Assist with coordination of member engagement and retention programs, including onboarding, email marketing and market research.

Coordinate marketing efforts for fitness and sales programs and events throughout the year (classes, workshops, orientations, campus events), including promotional materials.

Social Media (5%)

Assist in the management and execution of social media strategy, including benchmarking and analysis of campaigns for Fitness Center-specific accounts.

Maintain social media editorial/content calendars.

Monitor all digital engagement, comments, reviews and direct messages, responding in a timely and professional manner.

Engage with AHWC marketing and communications team for cross‑posting and content sharing, when appropriate.

Digital Advertising (5%)

Execute, monitor and analyze paid digital advertising to drive lead generation and brand awareness for the center and its programs.

Track effectiveness of content and campaigns and make recommendations for improvement.

Content Creation (10%)

Produce, edit and publish original content (graphics, video, text) in alignment with CU brand guidelines for social media, websites, newsletters and other communications.

Generate compelling, accurate content in collaboration with fitness center subject‑matter experts.

Ensure compliance with CU brand standards and accessibility laws for print and digital media.

Qualifications
Minimum Qualifications:

Bachelor’s degree in marketing, communication, design or related field.

One (1) year of professional experience in digital media, website and social media management, including content creation and/or paid digital advertising.

Preferred Qualifications:

Experience with content management systems (WordPress, HubSpot) and HTML.

Experience with social/digital content creation and optimization and paid advertising tools (SproutSocial, Facebook Business Suite, Google Analytics, AdWords).

Experience working with a commercial fitness center.

Intermediate to advanced graphic design, photography and video production/editing experience; familiarity with Adobe Creative Cloud and Canva.

Strong copywriting for diverse audiences, including social media posts, promotions, events, blogs and articles.

Knowledge, Skills and Abilities

Strong knowledge of grammar, editing and AP style guidelines.

Commitment to producing high‑quality deliverables that elevate the center’s brand.

Strong storytelling and creativity with the ability to communicate voice and call to action across formats.

Highly organized and detail oriented with excellent time management; ability to prioritize, problem‑solve and meet deadlines.

Curiosity and interest in learning about and promoting all areas of the center.

Interest in learning and mastering new technologies and digital platforms.

Strong work ethic with ability to work independently as well as with a team.

Ability to establish and maintain effective working relationships with constituents at all levels of the center and campus.

Outstanding customer service.

Interest in fitness, health and wellness.

Demonstrated commitment and leadership ability to advance diversity and inclusion.

Exposure to, or knowledge of, HIPAA policies and procedures.

Work Location
Hybrid – eligible for a hybrid schedule of on‑campus work as needed for content creation and meetings.

Anticipated Pay Range
$28.00 to $32.00 per hour. Temporary employees are eligible only for sick leave benefits.

Equal Employment Opportunity Statement
The University of Colorado (CU) is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.

ADA Statement
The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at hr.adacoordinator@ucdenver.edu.

Background Check Statement
The University of Colorado Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for faculty, staff, students and visitors. All prospective employees undergo background investigations.

Vaccination Statement
CU Anschutz strongly encourages vaccination against COVID-19 and other vaccine‑preventable diseases. Employees working in healthcare facilities or clinics under CU Anschutz are required to comply with the vaccination and medical surveillance policies of those facilities. Certain research areas or safety‑sensitive duties may require enrollment in the occupational health medical surveillance program.

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