Director, Digital Investment

Company description

Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

The Director, Integrated Investment will be responsible for activating strategic plan development and all aspects of implementation across all media channels, inclusive of both National and Commerce
Foster relationships with the team, clients, and the marketplace, ensuring effective investment distribution across all media channels.
This leadership role involves contributing to media strategy, establishing strong client relationships at all levels, and managing, leading, and developing the internal team.
Additionally, the Director plays an active, hands-on role in executing media plans
Responsibilities

Guide the team in optimizing campaign performance and implementing innovative solutions, while reviewing and approving major strategic recommendations, test & learn agendas, and innovation opportunities to ensure high-quality delivery
Oversee the financial management of client accounts, provides financial reporting and forecasting to senior leadership
Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations

Collaborate with cross-discipline teams and other senior leaders to integrate media strategies with broader business objectives and drive holistic client solutions
Serve as the senior strategic advisor to clients, providing forward-thinking insights and delivering innovative solutions that harness the latest platforms, technologies, and methodologies to drive account growth and success
Serve as point of escalation for media team & client relationship, driving issue resolution & client satisfaction
Mentor Supervisors & Associate Director in team development, leadership, and management, while promoting a team culture of excellence, innovation, and continuous learning
Training/Support of junior team in billing, reporting, trafficking, analytics and research
Help manage workload, delegating responsibilities and checking work for accuracy.

Ensure operational efficiency by establishing and refining processes, systems, and best practices across the team and department
Attend and lead client meetings, offering high-level strategic counsel
Leverage marketplace knowledge to deliver best in class campaigns
Maintain an in-depth knowledge of the client business
Provide thoughtful, strategic feedback in collaboration with team on measurement reporting with clear recommendations for future campaign optimizations
Plays a leading role in all aspects of campaign management including vendor liaison and reporting
Ability to execute and manage all aspects of Custom Content and Partnerships workstreams
Create dynamic presentations that effectively communicate to our clients
Assist in presentation of data, insights and media to clients
Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
Maintain a knowledge of all ad serving platforms
Prepare and deliver buying and or digital trafficking specs and guidelines
Qualifications

8+ years in integrated media strategy, investment, or planning
Deep understanding of both digital & traditional media, including upfront video planning
Experience with commerce media and RMN strategy preferred
Skilled in budget management - experience with Media Tools is a plus
Strong Excel proficiency, with the ability to confidently use pivot tables and intermediate formulas
Ability to thrive in a fast-paced and dynamic environment through flexibility and agility
Excellent written and verbal communication skills; strong presentation skills
Ability to translate complex strategy into clear, actionable recommendations
Ability to build great relationships with clients, vendors, and reps
Experience with upfronts
Programmatic experience is preferred
Experience with Prisma and experience with Research tools such as Nielsen, comScore highly preferred

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

Compensation Range: USD $121,315.00 - USD $160,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/15/2026.