Marketing Manager Job at Splintek Inc in Lenexa

Description

Splintek is a Lenexa based, made in the USA manufacturing company in the business of providing high-quality healthcare products to Retailers, Professionals and direct to consumers since 1996. Innovation, team-based, high energy, casual business environment. Splintek’s mission is to enhance the quality of life globally by innovating healthcare products for better sleep, more comfort, and overall health. Please visit our website at www.sleepright.com.

Splintek offers Competitive Wages and Benefits, including:

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Match

Paid Time Off

Paid Holidays

Casual Dress / Atmosphere

New Facility

Workout Room on Site

This position is full time on-site, we are not offering hybrid, remote, or flex schedules at this time.

Primary Objective of Position
Support the operations of the Marketing Department including media campaigns, promotions, and projects; arrange and coordinate special events, projects, and mailings; research, maintain, and report on marketing data; and assist with creating materials used for proposals, correspondence, presentation materials, and reports.

Duties and Responsibilities / Essential Functions

Edit the content and images on the company website, and create landing pages for digital campaigns as well as customized store locators based on the campaign

Research and define the target markets for current and new products

Implement, track, and evaluate advertising and marketing strategies for brand

Research and discovers opportunities to write press releases, educational articles, and promotional copy

Analyze Splintek and competitors’ sales data, campaign results, survey responses, and coupon redemptions and compare to competitors

Liaison to out-sourced TV media buyer, and media organizations

Manage current customer leads and implement lead generation tools to acquire more

Negotiate and purchase media placements in magazines, email campaigns, direct mail, and digital

Support the sales department by coordinating promotions with major retailers, preparing PowerPoint presentations, and delivering status reports on marketing efforts

Conceptualize advertising concepts for print, television, digital, and social media for B2C and B2B

Work with the team to substantiate claims on product packaging, advertisements, and the website

Collaborates with sales and product teams to develop branding messages.

Identifies target customers and markets.

Collects and compiles customer feedback in an easily reviewed and understood format for review by company management and leadership.

Collects and maintains sales records required to track, review, and modify performance of marketing initiatives.

Forecasts and analyzes sales trends, marketing strategies, and product performance; prepares and presents reports summarizing information; makes recommendations based on analysis.

Conducts and/or oversees market research initiatives.

Conducts pricing research and analysis to ensure competitive product and service pricing.

Collaborates in the development of new products.

Collaborates, participates in, and coordinates promotional activities or trade shows.

Create dynamic and radius geo-targeted digital ads and campaigns

Perform weekly SleepRight and competitor advertising and sales analytics

Vendor contract negotiations, communication, and strategy development

Develop retail line review presentation strategy and present to retailers

Performs other duties as assigned.

Supervisory Responsibilities: NO
To perform this job successfully, an individual must be able to perform each essential performance requirement satisfactorily. The qualifications listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Travel Expectation
Minimum travel may be required.

Requirements
Education

Associate degree in Marketing, Advertising or related field, or equivalent experience

Preferred

Bachelor’s Degree in Marketing, Advertising or related field, or equivalent experience

Experience and Skill

5+ years of Marketing experience

Proficient in Microsoft Excel, Word, and PowerPoint; Adobe Photoshop and Illustrator; and WordPress

Basic knowledge of HTML and CSS, Social Media management, Google AdWords, and SEO (Search Engine Optimization)

Strong oral and written communication skills

Ability to prioritize multiple projects

Ability to work independently and a self-starter

Detail-oriented with strong organizational and administrative skills

10 years of Marketing experience

Experience with Photography, Videography, TV AD buying, basic knowledge of FTC and FDA requirements

Budget management experience

Ability to successfully negotiate

Understanding of, or experience with media buying

Understanding of ROI

Experience with creating email campaigns

Customer leads management

Ability to conceptualize advertising concepts

Understanding of layout design and typography

Work Environment and Physical Demands
Vision: Use vision to read, write, type, operate office, electronic, and manufacturing equipment, and make fine adjustments.

Speaking/Hearing: Give and receive information through speaking and hearing.

Motor Coordination: Requires hands to operate equipment.

Lift/Carry: Regularly lift, push, and move up to 50 lbs.

Environment: Office and warehouse environments may be dust, contain sharp edges, include areas that are not well lit, the floor may be uneven or cracked, and the facility may be subject to variations in temperature.

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