Digital Media Specialist

Overview Digital Media Specialist position available in Lansing, Michigan. This position permits telecommuting / remote work for up to two days per week.
Qualifications and Education Seeking candidates with a Master's Degree, or foreign equivalent, in Marketing, Advertising, Digital Media, Information Technology, or related field, and at least 1 year of progressive post‑masters work experience in digital marketing, or closely related field, and 1 year of progressive post‑masters work experience with Google Analytics, Google Ads, Facebook Business Manager, and SEO/SEM tools. Alternatively, seeking candidates with a Bachelor's Degree, or foreign equivalent, in Marketing, Advertising, Digital Media, Information Technology, or closely related fields, and at least 3 years of progressive post‑baccalaureate work experience in digital marketing, or closely related field, and 3 years of progressive post‑baccalaureate work experience with Google Analytics, Google Ads, Facebook Business Manager, and SEO/SEM tools.
Responsibilities Job duties include developing and executing digital marketing strategies including SEO/SEM, email marketing, paid search, social media advertising, display advertising, and influencer partnerships; strategizing and implementing digital campaigns aligned with best practices in web accessibility; and ensuring ADA and WCAG 2.1 web accessibility compliance across all platforms.
Contact Please send your resume, including job history, to Gud Marketing, Inc., Attn: Human Resources, 1223 Turner Rd #101, Lansing, MI 48906 or PEC.DMS.applications@gudmarketing.com. Gud Marketing, Inc. is an Equal Opportunity Employer. Reference Number: LSJ 1223

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