Sr. Specialist, Experiential Marketing – Event Planning & Logistics

Verisk’s Experiential Marketing team creates the moments that bring our brand, people, clients, and industry communities together. This role leads the planning and execution of a diverse portfolio of corporate events across Verisk’s global event landscape, serving as the hands‑on event lead for assigned programs through strategy, planning, onsite execution, post‑event reporting, and continuous improvement.

Responsibilities

Partner with stakeholders to develop and execute event plans that support business goals and create meaningful attendee experiences.

Consult with integrated marketing teams and stakeholders to understand objectives, audiences, success measures, and event requirements.

Recommend event formats, approaches, and engagement opportunities aligned to business goals and budget considerations.

Develop comprehensive project plans, timelines, communication plans, and planning calendars.

Manage event budgets and forecasting, ensuring programs remain on budget and financial risks are proactively identified and communicated.

Collaborate with content, engagement strategy, creative, and communications teams throughout the planning process.

Identify opportunities to enhance attendee experiences and strengthen the Verisk brand across events.

Lead the execution of industry tradeshows ranging from tabletop activations to larger custom exhibits, coordinating booth strategy implementation, exhibit properties, agency partners, show organizers, vendors, shipping, and onsite execution requirements.

Manage all aspects of event logistics, including venue coordination, catering, transportation, room sets, registration, rooming lists, signage, production, shipping, and onsite operations.

Review venue and vendor agreements; identify potential concerns, ensure event requirements are accurately reflected, and partner with sourcing, contracts, legal, and stakeholder teams throughout the contracting process.

Plan and execute hosted client events ranging from executive dinners and roundtables to multi‑day trainings, customer meetings, hosted conferences, and flagship events of varying size and complexity.

Support employee engagement programs including office activations, leadership meetings, incentive trips, sales meetings, celebrations, and special events.

Manage registration processes and attendee communications in partnership with event technology and marketing teams.

Coordinate speakers, executives, staff, and vendor partners to ensure readiness for event participation.

Coordinate exhibit assets, promotional materials, merchandise, and event shipments to ensure event readiness and successful onsite execution.

Develop run‑of‑show documents, staffing plans, contingency plans, and onsite operating procedures.

Lead onsite execution and serve as the primary point of contact for assigned events.

Anticipate challenges, troubleshoot issues, make decisions, and provide updates in real time to ensure successful event delivery.

Build strong relationships and ensure alignment across internal and external partners, maintaining consistent communication throughout the planning process.

Manage relationships with venues, hotels, agencies, production companies, exhibit houses, transportation providers, and event vendors, overseeing project deliverables, timelines, budgets, and execution expectations.

Coordinate vendor contracts, statements of work, deliverables, and timelines in partnership with sourcing and contracts teams.

Support speaker management, executive participation, and presentation readiness activities.

Balance competing priorities while delivering a high level of service, responsiveness, and professionalism.

Develop and manage event budgets, forecasts, and reconciliation processes.

Monitor expenses throughout the planning lifecycle and identify opportunities for cost savings.

Manage purchase orders, invoices, and expense tracking in accordance with company policies.

Provide budget updates and financial reporting to stakeholders.

Ensure all event expenses are accurately reconciled and documented following event completion.

Develop post‑event reports evaluating attendance, engagement, satisfaction, operational success, and business outcomes; capture recommendations to inform future planning.

Analyze attendee feedback, engagement metrics, and event performance data to identify opportunities for improvement.

Share insights, recommendations, and best practices that support future event planning efforts.

Contribute to measurement frameworks and reporting standards across the Experiential Marketing organization.

Support strategic initiatives across the Experiential Marketing team, partnering closely with engagement strategy, content, operations, integrated marketing, and business teams.

Share best practices, lessons learned, and process improvements across the event portfolio.

Serve as a resource and mentor to coordinators and newer team members.

Participate in planning sessions, team projects, and post‑event retrospectives.

Identify opportunities to improve efficiency, scalability, and consistency across the event portfolio through process improvements, standardization, automation, and best practices.

Contribute to the development of templates, playbooks, planning tools, and standard operating procedures.

Recommend innovative ideas, technologies, and approaches that enhance event experiences.

Stay informed on industry trends, event technologies, venue developments, and experiential marketing best practices and regularly share insights with the team.

Qualifications

Bachelor’s degree in Events, Marketing, Communications, Hospitality, Business, Event Management, or a related field.

Minimum 5 years of experience planning and executing corporate events, conferences, tradeshows, hosted events, sponsorship activations, or experiential marketing programs.

Demonstrated experience independently managing events from planning through onsite execution and post‑event evaluation.

Experience leading project kickoff meetings, planning calls, and cross‑functional working sessions with internal stakeholders and external partners.

Experience presenting event recommendations, project updates, event plans, budgets, and post‑event results to stakeholders and leadership teams.

Experience developing and managing project plans across multiple concurrent events.

Experience managing multiple complex events simultaneously while balancing competing stakeholder priorities and deadlines.

Experience managing event budgets, timelines, vendors, contracts, and stakeholder communications.

Experience working with venues, hotels, production companies, exhibit partners, and event suppliers.

Experience leading onsite teams, vendors, volunteers, or event staff during live event execution.

Experience working within a matrixed corporate environment and supporting multiple stakeholders.

Experience with event technology platforms including Cvent, registration systems, lead capture tools, and reporting platforms preferred.

Experience in B2B marketing, technology, analytics, financial services, insurance, or professional services environments preferred.

CMP or similar industry certifications are a plus.

Skills & Competencies

Strong project management, organization, and prioritization skills.

Excellent written, verbal, and presentation communication skills.

Ability to manage multiple complex projects simultaneously while maintaining attention to detail.

Strong stakeholder management and relationship‑building skills.

Strong vendor negotiation and relationship management capabilities.

Experience developing budgets, tracking expenses, and managing financial reporting.

Ability to remain calm and effective under pressure while solving problems in real time.

Proficiency in Microsoft PowerPoint, Excel, Teams, and project management tools (e.g., Asana).

Experience developing executive‑ready reports, presentations, and planning documents.

Ability to think strategically while managing tactical execution details.

Innovative and creative thinker who embraces bold ideas.

Team player with high EQ, low ego, and resourceful attitude.

Optimistic, enthusiastic, and sees the upside.

Accountable and results‑driven, with a bias to outcomes.

Committed to continuous learning and growth, always exploring new experiences.

Adaptable and resilient, able to wear multiple hats without hesitation.

Persistent and self‑directed, demonstrating endurance.

Verisk Analytics is an equal opportunity employer. Verisk invests in a benefits package for all employees that includes health insurance, a retirement plan, disability benefits, and a paid time off program. All individuals apply to Verisk under applicable laws.

Contact: https://www.verisk.com/company/careers/

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