Social Media Content Specialist

Social Media Content Specialist (Photo + Video Content)

We’re looking for someone who can think beyond simply creating and posting content. The ideal candidate understands how social media builds brands, drives engagement, supports campaigns, and connects guests to experiences. While this role requires strong creative execution, we’re looking for someone who can think strategically about the “why” behind the content — how it supports marketing initiatives, promotions, and overall business goals.

This role will own the day-to-day social media presence across multiple restaurant brands while partnering with the marketing team to develop content that is creative, intentional, and aligned with business objectives.

This is a hands‑on role for someone who loves being behind the camera, understands social trends, enjoys storytelling, and knows how to turn content into meaningful guest engagement.

Responsibilities

Plan, manage, and maintain social media calendars across multiple restaurant brands and platforms, including Instagram, TikTok, Facebook, and emerging channels

Develop and execute social media strategies that support brand awareness, campaigns, promotions, events, and business goals

Manage day‑to‑day posting, community engagement, guest interactions, and account activity

Monitor social media performance and use insights, analytics, and trends to continuously improve content strategy

Stay current on social media trends, algorithms, platform updates, and best practices

Identify opportunities to increase engagement, grow audiences, and strengthen each brand’s digital presence

Content Creation & Production

Coordinate, schedule, and execute content shoots both internally and on‑location across restaurant brands

Capture high‑quality photography and video content featuring food, beverages, events, team members, restaurant experiences, and community moments

Create engaging short‑form video content for Instagram Reels, TikTok, and other social platforms

Edit and produce social‑first photo and video content optimized for each platform

Develop creative concepts and storytelling ideas that showcase each restaurant’s unique personality and voice

Capture authentic content that connects with guests and reflects the overall brand experience

Copywriting & Brand Storytelling

Write strong, engaging, and brand‑aligned captions and copy across platforms

Adapt messaging to reflect the unique voice and personality of each restaurant brand

Create content that encourages guest engagement, visits, and connection with our restaurants

Partner with the marketing team on campaign messaging, promotions, and storytelling initiatives

Partner closely with the Media Marketing Manager, Graphic Designer, operations teams, and leadership

Support marketing campaigns and initiatives through strategic social media execution

Bring creative ideas and recommendations to elevate content strategy and brand storytelling

Balance creative ideas with business objectives to ensure social media efforts support growth and revenue goals

Qualifications

3+ years of experience managing social media for a brand, business, or organization

Strong photography and videography skills with experience creating social‑first content

Experience shooting, editing, and producing short‑form video content for platforms such as Instagram Reels and TikTok

Strong copywriting skills with the ability to adapt to different brand voices

Experience developing social media calendars and managing multiple platforms

Strong understanding of Instagram, TikTok, Facebook, social trends, and platform best practices

Ability to think strategically while executing creatively

Strong organizational skills with the ability to manage multiple projects, priorities, and deadlines

Experience in hospitality, restaurants, food, beverage, or lifestyle brands is a plus

Portfolio showcasing photography, video, social campaigns, or brand storytelling work required

Ability to travel between Metro Detroit restaurant locations

What We’re Looking For
The right candidate is creative, curious, proactive, and excited to take ownership of social media across multiple brands. They understand that great social media is more than beautiful photos — it’s about telling stories, building communities, creating experiences, and supporting business growth.

If you’re someone who loves creating content but also thinks strategically about why content matters, how it performs, and how it connects guests to our brands, we’d love to meet you.

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