Brand Content Creator Job at Peach State Truck Centers Career Postings in Norcro

The Brand Content Creator is responsible for creating, capturing, editing, and producing engaging multimedia content that supports the Peach State Truck Centers brand, promotes company services, and strengthens customer and employee engagement across digital and internal platforms.

This position serves as the organization’s in-house visual storyteller and content producer, developing professional photo, video, and social media content that highlights dealership operations, service capabilities, vocational truck applications, customer relationships, recruiting initiatives, and company culture. The role requires a highly creative and self‑directed individual capable of managing projects from concept through final production while working in dealership, shop, customer, and field environments.

Essential Duties and Responsibilities

Develop creative multimedia concepts and content strategies to support marketing, branding, recruiting, and communication initiatives

Capture professional‑quality photography and videography in dealership, service, parts, body shop, warehouse, customer, and field environments

Produce and edit multimedia content for social media platforms, company websites, recruiting campaigns, digital advertising, and internal communications

Create short‑form and long‑form video content optimized for LinkedIn, Facebook, Instagram, YouTube, TikTok, and related digital channels

Edit video and photo content using graphics, captions, music, motion elements, branding overlays, and transitions to maximize audience engagement

Collaborate with marketing leadership and operational departments to identify opportunities for storytelling and content development

Film and produce customer testimonials, employee spotlights, truck deliveries, dealership events, vocational truck applications, and operational activities

Ensure consistency of company branding, messaging, and visual standards across all content

Assist with content planning, campaign execution, and digital media scheduling

Monitor social media trends, digital engagement metrics, and emerging multimedia technologies to support content effectiveness

Organize, archive, and maintain digital assets, production files, and multimedia libraries

Coordinate multiple projects simultaneously while meeting deadlines and production schedules

Travel between dealership locations, customer sites, and company events as required

Maintain professionalism and confidentiality while representing the company in public and customer‑facing environments

Education and Experience

Bachelor’s degree in Marketing, Communications, Digital Media, Film Production, Journalism, Multimedia Design, or related field; or equivalent combination of education and experience

Minimum of three (3) years of professional experience in multimedia production, content creation, videography, photography, digital marketing, or related field

Experience producing professional social media and digital marketing content

Experience using professional video editing, photography, and graphic design software

Preferred: Experience within transportation, trucking, automotive, industrial, construction, manufacturing, or dealership industries

Preferred: Experience supporting corporate branding and digital marketing initiatives

Preferred: Experience with motion graphics and advanced video editing techniques

Preferred: FAA Part 107 Drone Certification

Knowledge, Skills, and Abilities

Strong photography, videography, and visual storytelling skills

Proficiency with Adobe Creative Suite, including Premiere Pro, Photoshop, Lightroom, and After Effects

Knowledge of video production techniques including lighting, framing, audio recording, editing, and content optimization

Understanding of social media platforms, audience engagement strategies, and digital content trends

Ability to independently develop creative concepts and execute projects from start to finish

Strong organizational and time‑management skills with the ability to manage multiple priorities simultaneously

Excellent verbal, written, and interpersonal communication skills

Ability to work collaboratively with employees, leadership, customers, and vendors across multiple departments and locations

Strong attention to detail and commitment to quality standards

Ability to adapt to changing priorities and production environments

Ability to maintain confidentiality and professionalism

Physical Requirements

Ability to travel regularly between dealership locations, customer sites, and company events

Ability to work in office, dealership, warehouse, shop, outdoor, and industrial environments

Ability to stand, walk, bend, kneel, climb, and move throughout operational facilities for extended periods

Ability to lift, carry, and transport production equipment, lighting equipment, tripods, and camera gear up to 40 pounds

Ability to work in varying environmental conditions including heat, cold, dust, noise, and active shop environments

Ability to safely operate a motor vehicle and maintain a valid driver’s license

Ability to occasionally work evenings or weekends based on project or event needs

Working Conditions
This position routinely operates in office, dealership, service shop, warehouse, customer, and outdoor environments. Exposure to moving vehicles, mechanical equipment, industrial noise, and varying weather conditions may occur. Appropriate safety procedures and personal protective equipment may be required in designated operational areas.

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