Nichols College is hiring: Digital Marketer in Dudley

and the job listing Expires on July 30, 2026

Please note this position is an in-office position located in Lexington, SC.

The T-Shaped Marketer (Digital Marketing Specialist) plays a critical role in planning, executing, and optimizing integrated digital marketing campaigns that drive measurable client outcomes.

This role requires an AI-first approach to campaign execution, optimization, and decision-making. The T-Shaped Marketer is responsible for managing performance across channels, using data and AI-driven insights to continuously improve results, efficiency, and ROI.

As part of a CMT squad, this role operates within a collaborative, cross-functional environment. Team members are expected to contribute beyond a single discipline, supporting content, strategy, and execution as needed to achieve client goals.

Key Roles
1. Campaign Planning & Execution

Develop and execute data-driven marketing campaigns across paid media, SEO, email, and content channels

Allocate and manage budgets to maximize performance and ROI

Adjust strategies based on performance data, client objectives, and market conditions

2. Performance Analysis & Optimization

Monitor campaign performance using GA4, CRM dashboards, and analytics tools

Use data and AI-driven insights to identify opportunities for improvement

Focus on KPIs that drive business outcomes and eliminate vanity metrics

3. AI & Automation Integration

Apply AI and automation in alignment with the AI, Automation & Technology Integration standards defined in this role

Integrate CRM, analytics, and campaign platforms to improve efficiency and performance

4. Cross-Functional Collaboration

Work closely with content, design, SEO, and strategy teams to execute integrated marketing efforts

Contribute directly to content development to support campaign performance

Ensure all marketing activities align with client objectives and overall strategy

Maintain Google, Meta, LinkedIn, and other relevant certifications

Complete ongoing training aligned with performance marketing and campaign execution

Stay current on platform updates and evolving best practices

6. Account Management Support

Support the CMT Squad Leader in managing client accounts

Contribute to reporting, insights, and client communication

Participate in client meetings as requested

7. Local SEO and Directory Management

Implement and maintain local SEO strategies

Ensure accuracy and optimization of business listings across directories and Google Maps

Responsibilities
Client Relationship Management

Build and maintain strong client relationships through consistent communication and performance updates

Provide clear, data-backed insights and recommendations

Campaign Execution

Launch, monitor, and optimize campaigns across platforms including Google Ads, Meta, LinkedIn, and emerging channels

Implement targeting, creative testing, and budget adjustments

Coordinate with content and design teams for asset development and deployment

Data Analysis & Optimization

Analyze campaign performance and provide actionable insights

Deliver clear reporting tied to KPIs and business outcomes

Identify trends and opportunities to improve performance

Project & Budget Management

Manage multiple digital marketing projects, ensuring they are completed on time and within budget.

Prioritize tasks effectively to meet client and agency objectives.

Stay updated on emerging marketing platforms and trends to maintain a competitive edge.

Customer Journey Optimization

Analyze and improve the customer journey across all digital touchpoints

Identify friction points and opportunities to increase conversion rates

Align campaigns with funnel strategy and user behavior

Team Contribution

Operate as a utility player within the CMT squad, supporting content, strategy, and execution needs as required

Contribute to overall team performance, efficiency, and output

Support continuous improvement across squad processes and outcomes

The T-Shaped Marketer (Digital Marketing Specialist) is expected to operate with an automation-driven approach to digital marketing execution and optimization. Leveraging AI and automation is a core requirement of this role and essential to improving efficiency, insight quality, and client outcomes.

Campaign Execution & Optimization

Campaign setup, targeting, creative testing, bidding, and budget allocation

Optimize campaigns to improve CTR, conversion rate, CPA, and ROAS

Leverage platform-native AI (Google, Meta, LinkedIn) and third-party tools to maximize performance

Data Analysis, Insights & Decision-Making

Use AI-powered analytics to identify trends, patterns, and performance insights

Focus on KPIs that drive results and eliminate vanity metrics

Automation of Marketing Systems & Workflows

Build and manage automations for email, lead nurturing, CRM, and campaign triggers

Automate repetitive tasks such as reporting, segmentation, and adjustments

Ensure systems are integrated and operating efficiently across platforms

Adoption of Emerging AI & Marketing Technologies

Stay current on AI tools, platform updates, and marketing technologies

Test and adopt tools that improve performance, efficiency, and scalability

Utilize internal systems including AI agents, CoWork, and automation platforms

Quality Control & Strategic Oversight

Apply human judgment and strategic thinking to all AI-assisted outputs

Ensure alignment with client goals and business objectives

Maintain full ownership of results

Essential Qualifications
Experience

1-3 years of experience in digital marketing, with a strong focus on managing campaigns across Google Ads, Meta, PPC and emerging platforms.

Proven experience in performance-driven marketing, budget management, and campaign optimization.

Skills

Strong analytical skills to monitor, analyze, and report on marketing performance using GA4, Looker, and other analytics platforms.

Ability to identify and act on insights from AI-driven marketing analytics tools.

Excellent communication skills, both written and verbal, to collaborate with cross-functional teams and manage client relationships effectively.

Strong organizational and project management skills, ensuring the ability to manage multiple projects and meet deadlines efficiently.

Education Preferences

Bachelor’s in Marketing, Business, Communications or related field.

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