Manager of Marketing and Brand

Nearfield is entering a phase where technological leadership must be matched by clear, confident, and internationally resonant storytelling. This role exists to build and scale a strong global brand presence for Nearfield, positioning the company as a high-tech leader in the semiconductor ecosystem. The focus is not on selling, but on creating meaning, credibility, and visibility externally in the market and internally within the organization.

Core Responsibilities

Define and execute Nearfield’s global brand and communication strategy, owning the end‑to‑end narrative architecture of the company: positioning, messaging frameworks, tone of voice, narrative arcs, and brand guidelines, ensuring they are applied consistently across all channels.

Own brand identity, visibility, and thought leadership, translating complex high‑tech innovation into compelling, credible messaging for international B2B audiences. Build "one story, many channels," ensuring coherence across CEO voice, website, PR, investor communications, keynotes, product narratives, and customer stories.

Work closely with the CEO, CTO, and leadership team to shape Nearfield’s external presence and leadership storytelling, developing authentic, value‑driven thought leadership that is both visionary and technically grounded. Sharpen CEO messaging and personal branding, ensuring consistency between strategic intent and public expression.

Lead external communications such as press releases, application notes, launch announcements, and media interactions, with a strong sense of timing, narrative coherence, and long‑term brand value.

Ship high‑impact brand assets, incl. launch narratives, case studies, flagship decks, and brand films or scripts.

Act as a bridge between leadership and employees, translating strategy and intent into clear, engaging communications through town halls, internal updates, and company‑wide narratives that build alignment, trust, and engagement.

Key Activities

Design and evolve Nearfield’s global brand identity and positioning, ensuring it resonates beyond Europe and competes confidently on a global stage.

Develop and maintain strong brand systems that allow the organization to scale communication without losing clarity or consistency.

Turn highly technical content into structured, compelling stories, moving from strategy to message to story to assets, without oversimplifying or losing credibility.

Ensure Nearfield’s narrative shows up clearly across digital channels, PR, leadership communications, investor materials, and customer‑facing storytelling.

Advise leadership on communication strategy, ask sharp questions, and challenge assumptions when needed.

Envision what the Nearfield brand should become and actively build toward that vision with discipline, creativity, and a strong sense of editorial quality.

What You Have

Experience in brand storytelling, corporate communications, or product marketing (B2B / complex tech).

Proven ability to turn technical content into clear narratives (strategy to message to story to assets).

Strong portfolio of brand systems: positioning, messaging frameworks, tone of voice, narrative arcs, brand guidelines.

Experience building "one story, many channels": CEO voice, website, PR, investor comms, keynotes, customer stories.

Excellent writing and editing in English: can adapt voice (bold/visionary vs factual/technical).

Hands‑on by nature while capable of scaling and leading a growing function.

Excellent communicator and storyteller, credible with both technical and non‑technical audiences.

Demonstrated impact on demand generation, pipeline growth, and sales enablement.

Track record of shipping high‑impact assets: launch narratives, case studies, flagship decks, brand films/scripts.

This role can be done hybrid from the US with frequent travel to The Netherlands or be based in The Netherlands.

What Success Looks Like
Nearfield is clearly recognized internationally as a high‑tech leader with a strong, distinctive brand. The company tells one coherent story across all channels, while adapting voice and format to context and audience. Employees understand the company’s direction and feel connected to its narrative. The CEO and leadership team are visible, credible thought leaders in the semiconductor ecosystem. Communications feel intentional, confident, and technically sharp—not noisy, not generic. Nearfield stands out in the global semiconductor landscape in the way the strongest technology brands have achieved in recent years.

About the Company
Nearfield Instruments

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