Marketing Content & Social Media Specialist

Marketing Content & Social Media Specialist

Butterfly Effects - Headquarters in Deerfield Beach, FL

$55,000-$65,000 per year

Position Summary
Butterfly Effects is seeking a creative and organized Marketing Content & Social Media Specialist to support content creation, social media management, video production, and brand storytelling across our national organization. This role will work closely with the marketing team, clinical leaders, recruiting team, and field staff to create engaging content that highlights our culture, clinical excellence, community involvement, and impact on children and families affected by autism. The ideal candidate is highly creative, enjoys producing content, stays current on social media trends, and can transform ideas into engaging digital content across multiple platforms.

Reports To
Director of Marketing

Responsibilities
Social Media Management

Manage day-to-day social media publishing across Facebook, Instagram, LinkedIn, and emerging platforms

Maintain and execute content calendars

Monitor engagement and assist with community management

Identify social media trends and opportunities relevant to Butterfly Effects

Support recruiting, awareness, and brand-building campaigns through social media

Content Creation

Create social media graphics, videos, reels, and short-form content

Develop written content for social media, blogs, email campaigns, and internal communications

Assist with photography and video content collection from field teams, events, and community initiatives

Coordinate employee spotlight, clinician spotlight, and company culture content

Support content needs for recruiting campaigns, referral initiatives, and community outreach programs

Video Production

Edit short-form and long-form video content for social media, recruiting, and marketing campaigns

Assist with video planning, scripting, and production

Repurpose existing content into multiple formats and channels

Campaign Support

Support email marketing campaigns and promotional initiatives

Assist with event marketing, sponsorship activations, and community outreach efforts

Coordinate content requests from internal stakeholders

Ensure content aligns with established brand standards and messaging guidelines

Qualifications
Required

2+ years of experience in social media, content marketing, communications, or a related field

Experience creating content for Facebook, Instagram, LinkedIn, and other social platforms

Experience editing video content

Strong written communication skills

Experience with Canva or similar design platforms

Strong organizational skills and attention to detail

Ability to manage multiple projects and deadlines simultaneously

Preferred

Experience creating content for healthcare, education, or human services organizations

Experience supporting recruiting and employer brand initiatives

Photography and videography experience

Adobe Creative Suite experience

Experience working with distributed or multi-location organizations

Success Measures

Consistent content production and publishing

Social media engagement and audience growth

Video content quality and output

Content calendar execution

Internal stakeholder satisfaction

Recruiting and brand awareness support

Contribution to marketing campaign performance

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