E-commerce Content Strategist (Beauty &

About the Role
We are looking for a Performance Creative Strategist who understands that today's best-performing ads are built on insights—not guesswork.

This role sits at the intersection of performance marketing, consumer psychology, creative strategy, and e-commerce. You will be responsible for developing creative concepts that drive customer acquisition and revenue across Meta, TikTok, YouTube, Pinterest, Google, and other paid media channels.

Working closely with our paid media buyers, designers, video editors, creators, and brand teams, you will transform performance insights into compelling ad creatives that convert.

The ideal candidate has hands-on experience scaling beauty, skincare, wellness, luxury, or premium consumer brands through paid social advertising and understands what separates a beautiful ad from a profitable one.

What You'll Accomplish
As our Performance Creative Strategist, you'll own the creative strategy behind our paid media campaigns, including:

Performance Creative Strategy

Develop creative strategies designed specifically to improve ROAS, lower CPA, and increase conversion.

Build creative concepts based on audience insights, competitor analysis, and platform trends.

Translate marketing objectives into scalable creative frameworks.

Partner closely with media buyers to identify creative opportunities from campaign performance.

Build creative testing roadmaps that continuously improve campaign efficiency.

Consumer & Audience Research
Become the expert on the customer.

You’ll identify:

Customer pain points

Purchase motivations

Emotional triggers

Objections preventing purchase

Purchase occasions

Customer personas

Consumer language and messaging

Translate these insights into creative angles that resonate with different audience segments.

Creative Angle Development
Own the strategic thinking behind every ad.

Develop:

Winning hooks

Scroll-stopping first 3 seconds

Messaging hierarchy

Creative hypotheses

Offer positioning

Product storytelling

Problem/Solution narratives

UGC concepts

Test matrices

Examples include:

Before & After

Founder Story

Expert Authority

Social Proof

Product Demonstration

Lifestyle

Educational

Myth vs. Fact

Comparison

Testimonials

Trending Concepts

Creative Brief Development
Create detailed creative briefs for designers, editors, photographers, creators, and UGC talent that include:

Target audience

Customer insight

Creative objective

Hook direction

Messaging hierarchy

Script outline

Visual references

CTA

Success KPI

Ensure every asset is built with a clear testing hypothesis.

Paid Social Creative Optimization
Continuously improve creative performance through structured testing.

Analyze metrics including:

Thumb‑stop rate

Hook rate

Hold rate

CTR

CPC

CPA

CVR

ROAS

Frequency

Creative fatigue

Identify why creatives succeed or fail and recommend next iterations based on data.

Creative Testing Framework
Develop structured testing plans across:

Hooks

Headlines

Offers

Formats

Messaging

Creators

UGC

Product demonstrations

Video lengths

Static vs. motion

Lifestyle vs. educational content

Maintain an organized testing library and document key learnings to scale winning concepts across brands.

Cross-functional Collaboration
Partner with:

Paid Media

Creative Design

Video Production

Influencer Marketing

Brand Marketing

E-commerce

CRM

Social Media

to ensure creative aligns with campaign objectives while maintaining premium brand standards.

Who We're Looking For
The ideal candidate combines analytical thinking with creative intuition.

You:

Think like a marketer, not just a creative.

Are obsessed with consumer psychology.

Understand why people buy.

Can quickly identify what makes an ad convert.

Stay current on Meta and TikTok creative trends.

Love testing ideas and learning from data.

Balance premium brand storytelling with performance objectives.

Thrive in fast‑paced, high‑growth e‑commerce environments.

Qualifications
Required

3+ years of experience in performance creative strategy, paid social creative, growth marketing, or e‑commerce marketing.

Experience working with beauty, skincare, luxury, wellness, fashion, or premium consumer brands.

Proven success creating performance‑driven creative for Meta and TikTok campaigns.

Strong understanding of the direct‑to‑consumer (DTC) customer journey.

Experience partnering with paid media teams to optimize creative performance.

Ability to interpret campaign data and translate insights into creative recommendations.

Excellent creative briefing and communication skills.

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