Commercial Product Marketing Manager

Benefits start day 1 for full‑time colleagues — no waiting period. We are proud to be a member of the Rentokil family of companies, the global leader in pest control and other services across more than 90 countries. We serve consumer and business customers across multiple industries and are committed to protecting people, enhancing lives, and preserving the planet.
Job Summary

This role is for an experienced, analytical, and dynamic person responsible for the strategic and tactical management of ongoing category marketing programs to build brand equity and drive business results that support the Pest Control Commercial Business. The incumbent plans, designates resources, and delivers large‑scale marketing plans and go‑to‑market strategies that consistently meet business goals. The role focuses on building cohesive messaging and market positioning reflective of an industry leader and serves as a key leader for the LOBs, coordinating internal teams such as product, creative, content, campaign, lead generation, events, online functions, and cross‑functional teams within sales, operations, BI, and the larger organization.
Responsibilities

Own all aspects of the business, ensuring lead growth, retention, and upsell plans are clearly defined and implemented to address market share, sales, profitability, cancellations, and renewals with cross‑functional partners for assigned LOBs.
Collaborate with the Campaigns team and channel owners to develop the Omni‑Channel plan, ensuring alignment of customer targeting, LOB, and vertical priorities to achieve AOP goals.
Own the revenue growth targets for respective LOBs related to marketing initiatives and innovation launches.
Work closely with the Data, Analytics & Insights and Product Management team to assess competitive landscape, market trends and customer data, identifying opportunities and informing decisions.
Ensure the innovation roadmap delivers on customer wants and needs and helps meet financial targets.
Lead definition and execution of go‑to‑market strategies, value propositions, and claims that speak to customer needs.
Supervise product launch plans of designated LOBs, including collateral, sales tools, and playbooks.
Maintain regular cadence of communication with Sales Leaders to ensure alignment, including leading a Commercial Sales & Marketing Council.
Define, coordinate, and deliver Marketing to Sales programs, product and pricing training, and updates through partnerships with internal and external stakeholders.
Lead collaboration and coordination of multiple teams, ensuring execution of product strategies at the local level and embedding local needs into go‑to‑market plans.
Develop materials and resources to encourage partnerships with customers.
Manage resources to keep marketing assets and content library up to date.
Manage trade show/event strategy success, including strategic direction, content direction, budget, and ROI reporting; may attend events as required.
Track expenses against budget and report ROI regularly to the DOM and finance department on fiscal status.
Qualifications - Required Experience

Minimum 5 years of experience in product marketing management, influencing internal and external stakeholders.
Highly creative, analytical, autonomous, self‑starter, and problem solver.
Strong analytic skills with the ability to provide insight and recommendations to DOM.
Ability to plan and organize company participation in multiple events, coordinating with cross‑functional planning and logistics management.
Strategic thinking and engagement with proper stakeholders and colleagues.
Strong presentation skills and ability to communicate effectively with leadership.
Adaptability to a fast‑paced environment and ability to switch tasks quickly.
Expert understanding of brand management, brand positioning, and awareness.
Deep knowledge of lead creation, development, nurturing, and management.
Exceptional written and verbal skills with the ability to communicate with cross‑functional team members and mid‑level leadership.
Organizational skills and heightened attention to detail.
Strong interpersonal skills, fostering healthy internal and external relationships.
Strong computer skills; experience with Google Platform is a plus.
Understanding of content marketing and social marketing.
High levels of drive, work ethic, and personal accountability; ability to work under pressure while maintaining sound judgement.
Knowledge of restaurant, supermarket/retail/convenience store verticals is a plus.
Leadership Traits and Characteristics

Outstanding analytical and problem‑solving abilities with a strong understanding of corporate marketing and influencing financial performance indicators.
Excellent indirect people‑management skills with experience leading a large, dispersed, and diverse workforce across multiple locations and at a national level.
Excellent organizational and leadership skills, operating effectively both strategically and operationally.
Outstanding communication skills, with demonstrated ability to influence at all levels with internal and external stakeholders.
High levels of drive, work ethic, and personal accountability while maintaining sound judgement.
Education & Qualifications

Bachelor’s degree in a related area, BA or BS required.
Master’s degree is a plus.
No sponsorship or OPT available.
Compensation

Base Pay Range: $85,600 – $111,200 per year. Actual starting pay within this range may vary based on geographic location, skills, education, and experience. Total earnings may also be affected by overtime, incentives, commissions, performance, and route assignment (where applicable).
Location

#LI‑Remote
Benefits

All full‑time colleagues qualify for the following benefits: Professional and Personal Growth, Multiple avenues to grow your career, Training and development programs, Tuition reimbursement (for FT colleagues), Health and wellness, Immediate enrollment upon hire with benefits starting day 1, Health benefits including medical, dental, vision, disability, and life insurance, Savings and retirement (401(k) retirement plan with company‑matching contributions), Work‑life balance, Vacation days & sick days, Company‑paid holidays & floating holidays, Company mindset prioritizing health, safety, and flexibility.
EEO & Legal Statements

This company is a drug‑free workplace. Rentokil is committed to complying with all federal, state, and local laws related to the employment of qualified individuals with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Candidate Profile

We are looking for individuals who want to make a difference where our customers live and work.

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