Brand Marketing Coordinator

minnow is a family lifestyle brand that embraces clean lines, simple details and crisp seaside breezes. Timeless, yet fresh, playful and polished, minnow lives for long days, sandy toes and the wonderment of childhood on the shore. minnow's mission is to create premium products that will inspire family experiences.

Position Summary
minnow is seeking a highly organized, detail-oriented Brand Marketing Coordinator to support the execution of brand marketing initiatives across social media, influencer marketing, public relations, partnerships, events, and brand campaigns.

This role will serve as a key member of the marketing team, helping to coordinate projects, manage timelines, support campaign execution, and ensure seamless day-to-day operations across multiple workstreams. The ideal candidate is proactive, collaborative, highly organized, and eager to learn in a fast-paced, entrepreneurial environment.

Key Responsibilities
Social Media

Support the execution of channel‑specific social media content across all brand owned and operated platforms, bringing the vision to life through consistent, on‑brand posting

Manage and maintain the daily social content calendar, ensuring timely and accurate scheduling across all marketing channels

Assist in the coordination of content production with the in‑house creative team

Stay current on social media best practices, platform updates, and competitor activity, flagging relevant findings to the broader team

Pull and compile performance reports across channels, surfacing key metrics and insights for team review

Influencer & Affiliate Marketing

Support the day‑to‑day management of influencer and affiliate programs, including outreach, communications, and relationship management through platforms such as ShopMy

Coordinate product seeding initiatives, including product selection, shipping logistics, tracking, and reporting for seasonal and evergreen campaigns

Maintain relationships with micro and mid‑tier influencers, creators, and brand advocates, serving as a key point of contact

Track campaign deliverables and timelines to ensure alignment with broader marketing initiatives

Assist in compiling influencer performance reports and campaign recaps

Brand Activations & Events

Support the planning and execution of experiential marketing programs, events, partnerships, and brand activation

Assist with production communication, vendor and venue coordination, production timelines, and event logistics

Coordinate event materials, guest lists, run‑of‑show documents, and on‑site operational needs

Support on‑site event execution as needed

Develop post‑event recaps, including attendance, key learnings, and recommendations

Stay informed on industry trends and emerging experiential concepts to inspire future programming

Public Relations

Support PR initiatives through sample trafficking, gifting and seeding logistics, and reporting

Assist in maintaining list of key brand relationships across media and influencer

Support in leading day‑to‑day communications with agency partner

Help prepare press materials, briefing documents, and media reports

Campaigns & Partnerships

Support the planning and execution of integrated marketing campaigns across brand channels

Assist with partnership and collaboration initiatives, including research, outreach support, presentation development, and project coordination

Help develop presentations, campaign recaps, and marketing materials for internal and external stakeholders

Coordinate cross‑functional deliverables to ensure campaigns launch on time and according to plan

Reporting & Project Management

Create and maintain project timelines, trackers, and calendars across marketing initiatives

Assist in tracking budgets and campaign expenses

Monitor marketing performance metrics and compile reports across social, influencer, PR, events, and partnerships

Qualifications

Bachelor's degree required

1–3 years of experience in marketing, brand marketing, public relations, influencer marketing, events, or a related field

Strong proficiency in Microsoft Office, including PowerPoint and Excel

Familiarity with marketing and social media platforms such as ShopMy, Dash Hudson, Planoly, Tribe Dynamics, or similar tools

Active user of social media platforms including Instagram, TikTok, Facebook, Pinterest, and X

Ability to work occasional evenings and weekends to support events and activations

Experience in fashion, lifestyle, children's, or consumer brands is a plus

We'd Love to See

Exceptional organizational skills and attention to detail

Strong written and verbal communication skills

A proactive, solutions‑oriented mindset and willingness to roll up your sleeves

Ability to manage multiple projects and deadlines simultaneously

Strong sense of ownership and follow‑through

Passion for brand building, storytelling, and consumer marketing

Genuine enthusiasm for minnow and the lifestyle, fashion, and influencer landscape

Ability to thrive in a fast‑paced, collaborative, and entrepreneurial environment

#J-18808-Ljbffr