SEO and PPC Manager

We are actively seeking a SEM: SEO and PPC account campaign manager that will be responsible for researching, implementing and managing Search Engine Optimization (SEO) and PPC solutions in support of the company’s offerings. The candidate must be experienced and able to multi-task across multiple brands and search disciplines.

Responsibilities

On-Page and Off-Page SEO optimization of client websites (primarily WordPress)

Develop, implement and manage Search Engine Optimization (SEO) strategy

Create customized & targeted SEO landing page solutions to maximize effectiveness of Search campaigns

Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link development and other SEO related activities

Proactively provide strategic recommendations for clients’ business models, expectations, and goals

Monitor and report on metrics such as keyword ranking, effectiveness of site optimization etc.

Keep up to date on the latest SEO / PPC strategies and technologies and assist in improving solution offerings

Build rapport with clients’ through routine and scheduled interactions

Pay Per Click (PPC) and Search Advertising campaign management on Google & Bing

Manage and continually optimize paid search, content and other online advertising campaigns

Bid management, placement optimization, keyword research and expansion, quality score monitoring and enhancement, ad copy testing and build-out of new campaigns

Daily, weekly and monthly tracking of key performance metrics for individual campaigns

Skills & Experience

Keyword Research, On-page & Off-Page SEO Optimization Experience

Ability to update WordPress websites (front-end editing primarily to support on-page efforts)

Minimum 1-2 years experience in search engine marketing; must include Google & Bing PPC campaign management

3-4 years experience in digital marketing

Great attitude, team player, and willingness to teach and learn

Proven ability to improve page rankings on major search engines

Strong understanding of SEO analytics

Strong sense of ownership, drive and urgency
Self-starter with the ability to multi-task in a highly-demanding, fast-paced environment

Very strong oral and written business communication skills, including the ability to interact with customers and present concepts clearly to your audience

Knowledge of key conversion rate optimization best practices

Additional Consideration For Experience With:

3+ years of work experience in a similar role

Demonstrated ability optimizing SEO and PPC search engine marketing campaigns

Experience building and managing a team is a plus

Additional consideration & compensation for Google AdWords & Analytics Certified Individuals

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