Responsibilities
- Analyze article and newsletter performance across platforms to understand what resonates with readers
- Translate complex data into concise insights that support editorial decision-making
- Help shape editorial strategies to maximize audience impact
- Track audience behavior by product, region, channel, and topic to uncover growth opportunities
- Identify high-performing formats, topics, and tones, and share insights
- Write clear, jargon-free performance reports that explain why certain content succeeds
- Design, run, and interpret A/B headline tests
- Collaborate with product, marketing, and editorial teams on content promotion strategies
- Help build trust and understanding of engagement metrics across the newsroom
Requirements
- Be a curious, analytical person who thrives in a fast-paced environment
- Experience in audience development, digital marketing, or content analytics
- Experience in a newsroom, media, or editorial analytics environment highly preferred
- Familiarity with analytics tools such as Google Analytics, Adobe Analytics, Parse.ly, Chartbeat
- Ability to identify patterns in data and communicate insights in plain, accessible language
- Experience with A/B testing and interpreting results preferred
- Awareness of legal-industry audience preferences and sensitivities
- Exceptional analytical skills and excellent written communication
- Solid collaboration skills