Marketing Manager V:

Job Title This role will drive growth for accounting software solutions by developing and executing demand generation strategies with key accounting firms.
Job Responsibilities Work closely with accounting firms to develop a joint go-to-market strategy to drive growth and sales of the Intuit Enterprise Suite and QuickBooks Online through accountants who serve small to medium-sized businesses by leveraging key channels including paid ads, web, direct mail, email, sales, webinars and events
Collaborate across Marketing, Sales and Partner teams to facilitate demand generation with target markets, messaging, positioning and content assets to help drive leads
Leverage the appropriate learning strategies, including qualitative and quantitative consumer research that deliver improved business outcomes
Track campaign impact and analyze program results to report on ROI
Develop deep understanding of customer/partner pain points and needs and translate insights to influence and identify opportunities to produce breakthrough marketing
Must-Have Skills BA/BS required, or equivalent work experience. Experience in SaaS companies and/or MBA a plus
3-5 years developing and executing short- and long-term multi-channel campaigns to drive and nurture leads in the sales pipeline
Experience developing customer personas and knowing their buying preferences
Experience creating and executing marketing plans and managing external advertising agencies and internal partners
Ability to manage and prioritize multiple projects simultaneously to deliver strong results
Excellent verbal, written, visual/presentation and interpersonal communication skills
Ability to translate customer/partner insights and business strategies into great execution
Strong qualitative and quantitative research and testing experience
Demonstrated ability in applying creative problem solving and analytical skills to provide ongoing insight into the business and to make recommendations that drive great outcomes
Proven success leading and influencing across diverse teams
Industry Experience Experience in SaaS or accounting technology is preferred.
About Akraya Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!