Senior Lifecycle Marketing Manager

Senior Lifecycle Marketing Manager

Curology's mission is to make effective, personalized skincare accessible. We were founded by dermatologists who believe everyone should have access to skincare products that actually work. Today, our licensed dermatology providers have helped millions of patients across all 50 states make that mission a reality. We combine expert medical care with personalized prescription formulas and dermatologist-developed skincare essentials to deliver science-backed solutions that meet people where they are. Join us in our mission to transform skin health and enhance livesone patient at a time.
The mission of the Senior Lifecycle Marketing Manager is to own the growth of Curology's subscriber base after acquisition, maximizing customer lifetime value across every stage of the subscriber journey. Reporting to the Chief Commercial Officer (with the reporting structure expected to evolve as the organization continues to grow), this role designs, tests, and continuously improves the full lifecycle

from lead nurture and activation through retention, reactivation, and win-back

using behavioral data, cohort analytics, and always-on experimentation, rather than managing email as a standalone channel.
Success in this role means using peripheral vision to connect lifecycle strategy to broader business outcomes across Product, Growth, Clinical, and Creative, and translate ambiguous subscriber behavior into clear, testable hypotheses. The Senior Lifecycle Marketing Manager thinks in customer journeys, behavioral psychology, cohort analytics, experimentation, and recurring revenue economics

balancing an always-on testing roadmap with sound judgment about what each experiment will actually teach the business.
Essential Functions and Impact Areas

Lifecycle Strategy & Journey Design
Own and evolve the complete subscriber lifecycle

lead nurture, activation, habit formation, second- and third-box conversion, long-term engagement, upsell, cross-sell, win-back, reactivation, and referral

with a measurable objective and defined intervention for every stage.
Build and maintain detailed lifecycle journey maps documenting customer states, trigger events, friction points, behavioral milestones, exit risks, and intervention opportunities.
Partner with Product, Growth, Creative, Clinical, and Customer Care to continuously identify and close gaps in the subscriber experience.
Write creative briefs for lifecycle campaigns and partner with Brand and Creative to ensure assets meet email and SMS best practices while aligning with business goals.
Retention & Churn Prevention
Develop initiatives that improve 7-day, 33-day, 63-day, 93-day and annual subscriber retention.
Reduce voluntary and involuntary churn through personalized messaging, payment recovery, education, habit-formation programs, and predictive intervention.
Identify leading indicators of churn

declining engagement, skipped shipments, customer service interactions, purchase behavior, refill timing, and treatment adherence

and build automated journeys that intervene before cancellation.
Reactivation & Win-back
Build reactivation and win-back programs segmented by reason for churn, time since cancellation, clinical history, engagement level, product usage, and previous offers.
Continuously optimize creative, offers, timing, and channel mix for reactivation and win-back campaigns.
Personalization, Experimentation & CRM Operations
Deliver personalized lifecycle experiences using behavioral data, purchase history, treatment stage, subscriber tenure, predicted lifetime value, and predicted churn risk.
Maintain an always-on testing roadmap spanning onboarding, education, offers, cadence, timing, channels, creative, segmentation, cancellation flows, and pricing, with a standing optimization backlog for every journey.
Serve as the point person for CRM operations, including tech stack oversight, deliverability monitoring, and adherence to platform best practices.
Manage CRM-specific vendors, such as ESPs, including budgeting and forecasting for these partnerships.
Cross-Functional Partnership & Analytics
Own lifecycle reporting beyond channel-level metrics

including LTV, active subscriber rate, retention rate, churn rate, save rate, reactivation and win-back rate, trial-to-paid conversion, revenue per subscriber and per recipient, cohort performance, CAC payback, and LTV:CAC

and use these metrics to inform strategic decisions.
Partner closely with Growth Marketing, Product, Engineering, Data & Analytics, Clinical, Creative, Medical, and Finance to embed lifecycle strategy across the business rather than treat it as a single marketing channel.
Act as a resource for junior marketing team members, sharing lifecycle expertise and helping build broader team capability in CRM and lifecycle strategy.