Head of Marketing and Growth

About Niural

Niural is revolutionizing global workforce management with an AI-powered platform that unifies

Global Payroll, US Payroll & PEO, Global EOR, Contractor Management, and Global Payments

into a single, seamless platform. We help companies hire, pay, and manage teams across 150+ countries without compromising compliance - simplifying payroll, compliance, and global workforce operations. As we scale rapidly, we're building the legal foundation that enables responsible global growth.
About the Role

We're looking for a

Head of Marketing & Growth

who will own the full spectrum of marketing - from brand positioning and demand generation to growth systems and performance marketing. This role is a

strategic operator and builder

who can define Niural's narrative, accelerate acquisition, lift conversion, and align marketing tightly with product, sales, and customer success.

You'll lead and evolve a growing team (including Creative Strategist, Marketing Manager, and others), build repeatable performance channels, and shape how the world discovers Niural.

This role is ideal for someone who thrives in early-stage, data-driven environments, has experience building scalable growth playbooks, and can balance long-term brand with short-term performance.

What You'll Do

Strategic Leadership & Vision
Define and own Niural's

marketing and growth strategy

across brand, demand, acquisition, retention, and lifecycle marketing.
Act as a key partner to the

executive team , shaping go-to-market strategy for product launches, pricing, and positioning.
Translate business goals into

measurable marketing objectives and KPIs

with clear accountability and reporting.
Brand & Positioning

Lead development of Niural's

brand narrative, messaging, and visual identity

to clearly differentiate our value in global workforce tech.
Champion consistent brand application across all channels - website, content, thought leadership, partner ecosystems, PR, and product messaging.
Demand Generation & Pipeline Growth

Build and scale

demand generation engines

that fuel qualified leads - including paid, organic, email, content, events, partners, ABM, and referral channels.
Drive

creative, targeted campaigns

that increase pipeline volume and conversion with clear data-backed experimentation and optimization.
Collaborate with product and sales to ensure alignment on

ICP, use cases, buyer journeys, and GTM segmentation .
Growth & Performance Marketing

Establish a

growth stack

(analytics, experimentation, attribution) to unlock scalable performance across channels.
Lead performance-oriented initiatives: SEO/SEM, paid social, programmatic, conversion rate optimization, lifecycle/retention flows, and analytics frameworks.
Implement testing frameworks and dashboards that empower rapid iteration and intelligent decision-making.
Team Leadership & Development

Grow and mentor a high-performing marketing team, developing strengths across brand, content, digital, demand gen, growth, and analytics.
Foster a collaborative, metric-driven culture that balances strategic thinking with rigorous execution.
Cross-Functional Collaboration

Partner closely with

Product, Sales, Customer Success, People & Ops

to align on launch plans, audiences, content strategy, and revenue targets.
Support sales enablement with winning materials - pitch decks, battlecards, case studies, ROI tools.
About You

You're a marketer who can

think strategically and execute ruthlessly :
5+ years of marketing leadership experience , ideally scaling go-to-market at SaaS, workforce tech, HR/PEO/EOR platforms, fintech, or adjacent B2B enterprise solutions.
A track record designing and running integrated marketing strategies that

drive measurable growth across brand, pipeline, and revenue .
Experience with

performance/demand gen, analytics, and experimentation frameworks

- you measure what matters and iterate fast.
Demonstrated ability to

build, lead, and inspire teams .
A data-driven mindset with strong analytical instincts and fluency in tools like CRM/ABM platforms, BI/analytics tools, marketing automation, paid media, and SEO.
Comfort in a high-growth, ambiguous, and rapidly evolving startup environment.
Nice-to-Haves
Experience in the

global HR tech, payroll, EOR/PEO, or fintech verticals .
Familiarity with

customer lifecycle and retention marketing

at scale.
Experience managing

paid media budgets and cross-channel acquisition experiments .
What You'll Get

A chance to shape the

brand, acquisition motion, and growth engine

of a global workforce platform at a crucial stage.
Significant

autonomy, impact, and ownership

with resources to scale a talented team.
Competitive compensation, meaningful equity, and benefits designed for rapid innovators.
Range 120-150K