The Public & Media Relations Coordinator is the chief source for information about Millikin University and is responsible for telling the University’s story through various media to enhance the Millikin brand by creating high-quality content for news releases, feature pieces, and other written materials.
The Coordinator is responsible for the planning, execution, analysis, and continual improvement of a comprehensive, proactive, and outcomes-driven media and public relations plan that enhances Millikin University’s visibility, reputation, relationships, and resources. The outcomes of these efforts will demonstrate increased awareness and interest of the University. The Public & Media Relations Coordinator is also responsible for assisting in managing emergency and crisis communications plans and activities. The position's scope of influence is both University and community wide. Success in this position necessitates skills in communication, leadership, and collaboration with constituents across marketing and media, campus, and community. The Coordinator’s schedule may include working evenings and/or weekends.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Yields high quality media coverage for the University by proactively developing and maintaining opportunities and relationships with local and national media
Develops and implements a comprehensive media relations plan at the local, regional, state, and national level
Produces content for news releases, feature stories, media advisories, expert alerts, and other written media relations materials
Maintains the news section of millikin.edu
Collaborates with appropriate University offices to develop media strategies to advance the Millikin brand
Serves as key media relations contact and provides communication support during crisis and emergency events
Monitors Millikin's presence in traditional, online, and social media outlets through the use of media tracking software (Cision)
Create and publish student achievements on the University website
Organizes press conferences, media tours, interviews, and other events and activities to promote Millikin's academic programs, initiatives, and news
Provides communication support for administrators, faculty, staff and students
Track current events and higher education issues to explore opportunities for media placements and university collaboration
Attends and participates in appropriate conferences, events, and networks to establish significant positioning in the community and represent the University
Works independently and as a productive collaborator of the Marketing & Media Relations team
Responds to tight deadlines and works on multiple projects simultaneously
Assists the communications team with special projects and departmental initiatives, performing other work-related duties as assigned.
SUPERVISORY RESPONSIBILITIES
This position does not have supervisory responsibilities in accordance with the organization’s policies and applicable laws.
QUALIFICATIONS
To perform this job successfully, an individual must be able to succeed in a result-driven professional organization. Maintaining professional performance, demeanor, team-approach and focus on results while working under pressure in a dynamic environment.
Minimum Education and/or Experience
Excellent writing, editing, interviewing, and networking skills
Bachelor’s degree in communications, journalism, public relations, English, or another related field
Minimum three years’ professional experience in media relations
Ability to work independently on projects and collaborate as a strong team member
A high degree of creativity, initiative, and integrity
Willingness to stay up to date with emerging trends in media relations
A confident, professional, and positive attitude
Sound organization skills
Excellent attention to detail
Excellent knowledge of public relations and strategic communication principles and best practices
Ability to perform multiple tasks simultaneously and with precise execution
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Millikin University is hiring: Public and Media Relations Coordinator in Decatur
Millikin University · Decatur, IL, USA ·
- Job type:
- Full Time