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Media Lead

Virtual Vocations Inc · New York, NY, USA · Remote ·

Job type:
Full Time

Managing regional relationships with global media agencies, the full-time remote Media Lead will shape and execute locally relevant strategies for North America, focusing on cohesive media planning, campaign execution, and cross-functional collaboration.
Key responsibilities:

Plan and oversee all media strategies, including digital, video, social, and direct marketing initiatives
Drive global influence and connectivity through US work while maintaining local relevance in Canadian and US markets
Lead development of global campaigns, including connections strategy, media planning, performance measurement, and budget management

Required qualifications:

12+ years of experience in digital, advertising, or media agencies, preferably in the consumer internet space
Proven ability to lead media plan development from start to finish with minimal oversight
In-depth knowledge of media channels and brand measurement metrics
Experience managing global media programs and evaluating local media partners
Strong digital expertise with competencies in social platforms and non-traditional partnerships