Regional Marketing Manager (Sydney)

ROLE OVERVIEW

As a Regional Marketing Manager, you will ensure smooth execution of trade and retail initiatives across Australia and New Zealand, while ensuring adherence to 2San Global Brand Standards.
As a brand champion, you will ensure consistency of 2San branding and messaging in region. Supporting global sales enablement, you will develop sales tools, manage campaigns and execute strategic programs through pharmacy and retail channels.
You will work closely with internal cross‑functional teams supporting projects and programs with wholesalers, banner groups and within emerging distribution channels to execute high‑impact campaigns, in‑store activations and promotions; capture analytics and provide actionable insight recommendations for program improvements.
KEY ACCOUNTABILITIES / RESPONSIBILITIES

Trade & Wholesaler Marketing

Coordinate monthly deals, banners, EDMs, and campaign calendars
Utilizing existing branded assets, create sell sheets, FAQs, training materials, and product launch content in support of specific program activations
Support sales teams with compelling tools to drive in‑store execution
Retail & Campaign Management

Deliver seasonal and yearly campaigns with strong messaging and visual assets
Manage consumer facing marketing materials: POS, website banners, catalogues, and social content
Align promotions with marketing plans across banners
Brand Partnerships & Above-the-Line

Support ATL activities as directed: shopping centres, radio, billboards, digital
In collaboration with Global Marketing, align and organise events and sponsorships including conferences and TV campaigns
Coordinate brand ambassadors, charities, and strategic partners
Utilizing sales inputs, market data and competitive analysis, develop customer‑facing presentations; create internal reporting and presentations as required
In-Store Execution & Training

Partnering with Sales team, coordinate roll out of planograms, POS, shelf callouts, FSDUs, counter units, and pricing strips
Partnering with Brand Manager, develop on‑brand customer facing brochures, FAQ sheets, and training videos for store staff
KEY SKILLS AND EXPERIENCE

4+ years in B2B marketing, preferably in FMCG or pharmacy channels
Experience working within a regulated product setting
Demonstrated experience developing marketing programs with channels or partners
Forward‑thinking, recognizes opportunities and implements improvements whenever possible
Ability to travel and attend key meetings as required (ex. Customer meeting or Trade Event)
Excellent communication skills written and verbal, ability to create content as needed from presentations and sales materials to driving on‑brand consumer messaging
This position is office based, and this individual will be expected to work in office
Ability to work collaboratively in a team environment and manage multiple projects simultaneously
DESIRED BUT NOT REQUIRED

BA/BS Sales or Marketing
Experience with medical device products
Experience working with global team members
Previous experience with task management software platforms and syndicated data
Previous experience partnering with external stakeholders on activations

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