Sales Manager / Head of Sales

Remote (United States Preferred)
Commission-Based (1099) + Performance-Based Equity

About Central Valley Holdings
Central Valley Holdings is an early-stage holding company building AI-powered applications, digital platforms, automation tools, and scalable technology solutions for small businesses, creators, and emerging brands. Our focus is on practical AI, modern web platforms, and systems that deliver measurable operational and revenue impact. We are seeking an experienced Sales Manager / Head of Sales to build and scale our sales organization in direct partnership with the founding team.

Role Overview
This is a senior, hands‑on builder role responsible for creating the sales engine from the ground up. The Sales Manager / Head of Sales will work directly with the founders, helping define go‑to‑market strategy, refine offerings, and drive early revenue using a custom‑built CRM and internal systems. This role is commission-based, with an optional equity path tied to measurable performance milestones.

Key Responsibilities
Strategic Prospecting & Revenue Generation

Identify, qualify, and close new business opportunities with small businesses, creators, and service-based organizations across the United States

Personally close early-stage deals to establish traction and validate messaging

Drive outbound prospecting while helping shape inbound lead strategy

Founder Collaboration & Strategic Alignment

Work directly with company founders on sales strategy and execution

Provide offer positioning and pricing feedback

Contribute market validation and customer insights

Provide real‑time sales feedback to inform product, marketing, and platform decisions

Sales Strategy & Execution

Develop and implement scalable sales strategies aligned with company offerings

Define target markets, ideal customer profiles, and qualification criteria

Create repeatable outreach, discovery, and closing processes

Sales Team Development

Recruit, onboard, train, and manage commission-based sales representatives

Establish performance metrics, KPIs, and accountability systems

Coach sales reps on messaging, objection handling, and closing techniques

Pipeline & CRM Management

Actively use and help optimize the company's custom-built CRM

Maintain accurate, up-to-date records of all sales activity and pipeline progress

Track conversion rates, deal velocity, and revenue forecasts

Collaborate with founders to refine CRM workflows and reporting

Product & Market Expertise

Develop deep working knowledge of Central Valley Holdings' platforms, services, and AI solutions

Communicate customer feedback and objections directly to leadership

Stay informed on market trends, competitor activity, and emerging technologies

Sales Enablement & Reporting

Help develop sales and marketing materials, including presentations, proposals, and go-to-market assets

Provide regular performance updates, pipeline reviews, and revenue forecasts

Continuously optimize sales systems and processes based on results

Qualifications & Experience
Required Experience

7+ years of experience in sales, business development, or revenue leadership

Demonstrated experience building and managing sales teams

Proven ability to close deals and drive revenue growth

Experience selling B2B services, technology solutions, or digital products

Preferred Background

Experience working in early-stage startups or founder-led organizations

Familiarity with commission-based or performance-driven compensation models

Experience working with or helping refine CRM systems

Interest in AI, automation, and modern digital platforms

Skills & Attributes

Excellent communication and presentation skills

Strong negotiation and closing abilities

Highly self-motivated, disciplined, and execution-focused

Comfortable operating in environments where systems are being built

Ability to collaborate closely with founders and cross-functional teams

Ability to work effectively in a remote environment

Education
Bachelor's degree in Business, Marketing, Communications, or a related field preferred. Equivalent professional experience will be considered in place of formal education.

Compensation & Structure

Commission-based compensation (1099 independent contractor)

Commission on personal closed deals

Override commission on team performance

Optional performance-based equity eligibility, tied to revenue and operational milestones

No base salary, guaranteed income, or benefits at this stage

Why This Role Matters

Direct collaboration with founders on company growth

Influence over sales strategy, systems, and execution

Opportunity to help shape and scale a custom CRM and sales infrastructure

Long-term upside through scalable commissions and equity participation

Potential transition into formal executive leadership post-funding

Who Should Apply

Sales leaders who want ownership, influence, and upside

Builders who thrive in founder‑led, early‑stage environments

Managers who can sell, lead, and scale simultaneously

Who Should Not Apply

Candidates seeking immediate salary or benefits

Those uncomfortable with commission-first compensation

Those unwilling to work directly with founders or help build systems

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