Content Writer, B2C

Help people discover careers—and change their lives through education.
U.S. Career Institute/Weston Distance Learninghas been a trusted leader in online education for more than 40 years, providing flexible,self-paced high school,career training certificates,and associate degree programs in healthcare, business, skilled trades, and others.
We'relooking for a talentedSEOContent Writer,B2C,to join our growing marketing team.
Reporting to theBrand Communications andContent Manager, theSEOContent Writer, B2C,willcreate engaging,high-quality,SEO-driven content that informs, inspires, and converts prospective studentsand graduateswhile strengthening our brand across every stage of the customer journey.
Primary Responsibilities

Write engaging, informative,SEO-optimizedB2C blog content, addressing U.S. Career Institute’s various career training and high school programs offered to prospective students, career changers, and adult learners.
Createpersuasivevideo scripts that appeal to prospective students for marketing, social media,website, and promotional use.
Develop compelling marketing copy for websites, landing pages, email campaigns, brochures, and other digital and print marketing materials.
Collaborate with the SEO team toidentifycontent opportunitiesandimplement best practices that improve organic search performance.
Monitor content performance usinganalytics, audience insights, industry trends, internal and external feedback to improve engagement and effectiveness.
Work closely with the marketing team to align content with campaigns, brand messaging, and businessobjectives.
Collaborate with subject matter experts, instructors, and internal stakeholders to gather information and insights.
Maintain a consistent brand voice while adapting messaging for different audiences,platformsand stages of the student journey.
Qualifications

Bachelor’s degree in English, journalism, communications, or related field
3+ years of applicable experience
Experience in education, edtech, or career training preferred, but notrequired.
Strong writing, editing, and storytelling skills.
Experience writing forB2Caudiences in a variety of formats, includingblog articles, reports/whitepapers, landing pages, video scripts, and more.
Excellent attention to detail and ability to meet deadlines.
Familiarity with SEO and content marketing best practices.
Demonstrated ability to multitask and manage timelines to ensure all projects and tasks are meeting key deadlines
Excellent verbal and written communication skills
Commitment toclarity, accuracy, and professionalism in all written materials.
Ability to adaptwritingstyle based on audience, platform, and purpose.
Portfolio of writing samples (blogs, articles, reports, or scripts).
Salary Range:$55,000 –68,000.Starting compensation may vary based on geographic location, work experience, and skills.

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