Vice President of Product, New Venture

Trade Coffee is building the future of specialty coffee at home. We've created the country's largest marketplace of exceptional independent roasters, using personalization technology and deep coffee expertise to match hundreds of thousands of customers with coffees they love. Our platform connects people to 450+ coffees from America's best roasters. Every bag is roasted fresh to order and shipped direct. We're democratizing access to specialty coffee while empowering small roasters to scale and thrive.This new brand is not an extension of Trade. It's a completely new business under the same corporate umbrella, with a different go-to-market strategy and customer promise. Trade will continue to operate independently under the leadership of its own GM, while this new brand is built and scaled as its own platform.Lead and build the product for a new coffee brand from the ground upWe're launching a standalone business under the Trade Coffee umbrella. Different strategy. Different customer promise. Different experience. You'll have the resources and infrastructure of an established company without the constraints of legacy systems or existing business models. As VP of Product, you'll build from the ground up while leveraging Trade's extraordinary assets: hundreds of thousands of engaged customers, deep coffee expertise, relationships with America's best roasters, proven personalization technology, and operational infrastructure that works.About the RoleYou are the founding product leader responsible for defining and building the digital experience from scratch. You own the vision, strategy, and execution of the customer-facing product. This is a true zero-to-one role. You'll make foundational decisions about product experience, technology approach, features that matter, and how customers engage. You'll report to the CEO and partner closely with our VP of Engineering to move fast and ship quality work, building a small, focused product team over time. This is hands‑on and high‑impact. You'll be deep in the work: sketching flows, talking to customers, making product decisions, working through technical tradeoffs with engineering, and shipping features. You'll build digital experiences that feel fresh, intuitive, and compelling.What You OwnComplete product vision and strategy for the new ventureCustomer experience from first touch through long-term engagementProduct roadmap and prioritization decisionsEnd-to-end digital product: every screen, every flow, every interactionProduct development processes and cultureDefining success metrics and tracking what mattersClose partnership with VP of Engineering to build and ship fastWhat You'll DoDefine a compelling product vision for this new brand and experienceTranslate that vision into a focused roadmap that ships value quicklyMake foundational decisions about product positioning, differentiation, and customer experienceBuild something that feels distinct, fresh, and right for the audienceCustomer ExperienceDesign onboarding that immediately creates value and delightBuild personalization and discovery experiences that feel magicalCreate engagement loops that keep customers coming backObsess over every detail of the customer journeyExecution & PartnershipPartner closely with VP of Engineering to ship fast without sacrificing qualityMake smart technical and product tradeoffs that balance speed and sustainabilityBuild strong collaborative relationships across the organizationUse data and customer feedback to iterate and improve rapidlyEstablish the right metrics and frameworks for a new businessMove with urgency while maintaining high standardsTeam & OrganizationFoster a startup mentality: move fast, experiment, learn, shipBuild a high‑performing product team over timeCreate an environment where great work happensWhat We're Looking ForExperience:8+ years in product management with a track record of success in senior product leadership rolesDirect experience building products from zero-to-one or in early‑stage, high‑growth environmentsProven success launching and scaling consumer digital products in subscription, ecommerce, or marketplace businessesHistory of shipping products that gained meaningful customer traction and created business valueStrong background leading product strategy roadmap development.Experience building and developing high‑performing product teamsDeep understanding of subscription and ecommerce product mechanics – what drives acquisition, activation, retention, and monetizationStrong product intuition and ability to identify what customers want.Systems thinker who can design cohesive experiences across multiple touchpointsSkilled at balancing customer needs, business objectives, and technical constraintsExperience using data to inform decisions without falling into analysis paralysisStrong instincts for UX, design quality, and product storytellingExceptional ability to partner with engineering – you build credibility through technical fluency and mutual respectExperience working with design to craft elegant, intuitive customer experiencesSkilled at collaborating across functions – marketing, operations, data, analyticsClear communicator who can translate product vision into executable plansMindset:Entrepreneurial spirit with comfort building in ambiguous, fast‑moving environmentsHigh ownership mentality – you're accountable for outcomes, not just outputsHands‑on approach and willingness to do whatever it takes to ship great workBias toward action balanced with strategic thinking about long‑term product directionScrappy and resourceful – you find creative ways to validate ideas and move forwardComfortable making decisions with incomplete informationEnergized by blank canvases and the opportunity to build something newHow We WorkWe're based in Midtown Manhattan with a hybrid model: in office Tuesday through Thursday. Great products are built through close collaboration. We move faster and build better when product, design, and engineering work together in real time.What We OfferThe chance to help grow a profitable, mission‑ and values‑driven company alongside an experienced leadership teamThe opportunity to deepen your skills and make a lasting impact as the organization scalesOngoing mentorship and support from leadership and managementA competitive salary and unlimited vacation$500 a year to spend on amazing coffeeBest‑in‑class health benefits and a 401(k)Twice‑monthly catered lunchesA pet‑friendly officeTwo paid days of Trade‑sponsored community service each yearNYC Base Salary Range$150,000—$250,000In addition, Trade offers comprehensive benefits, including company‑paid health, dental, and vision insurance, 401(k), flexible spending account, and paid leave (including vacation time and parental leave) in accordance with applicable plans and policies.
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