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Summary

Meta is seeking a Global Media Lead to drive direct response marketing strategy and execution across Meta's advertising platforms in support of our Reality Labs products and services. In this role, you will own the development and optimization of paid media programs designed to generate measurable business outcomes — including customer acquisition, lead generation, and conversion — at global scale. You will partner closely with cross‑functional teams spanning creative, data science, product marketing, and regional marketing to translate performance goals into high‑impact media investments across channels such as Paid Social, Search, Retail, and Programmatic Display. This role sits at the intersection of media strategy, performance analytics, and audience targeting, requiring deep fluency in direct response methodologies and a data‑driven approach to campaign planning and optimization.

Required Skills: Global Media Lead, Direct Response Marketing Responsibilities

Develop and lead global direct response media strategies across paid social, search, retail, programmatic display, and emerging channels to drive customer acquisition and conversion goals
Define audience targeting frameworks, bidding strategies, and budget allocation models that maximize return on ad spend across global markets
Analyze campaign performance data to identify optimization opportunities, surface actionable insights, and inform media investment decisions
Partner with creative, product marketing, and data science teams to design and execute A/B tests that improve direct response campaign effectiveness
Translate business objectives into short, mid, and long‑term media plans with clear KPIs and measurement frameworks
Collaborate with regional marketing teams to adapt global media strategies to local market dynamics while maintaining performance standards
Communicate media performance results and strategic recommendations to marketing leaders and cross‑functional stakeholders through structured reporting and presentations
Identify gaps in current media planning and buying processes and design solutions that improve efficiency and scalability
Leverage AI‑integrated workflows and analytics tools to accelerate campaign analysis, audience modeling, and performance forecasting
Contribute to team‑level goal setting by synthesizing performance trends and translating them into strategic priorities for the direct response media function

Minimum Qualifications

6+ years of experience in paid media strategy, planning, or buying with a focus on direct response marketing objectives such as customer acquisition, lead generation, or conversion
6+ years of experience managing large‑scale media campaigns across paid social or digital advertising platforms, including audience targeting, bidding strategy, and budget optimization
Experience using performance data and analytics to drive media investment decisions and communicate results to stakeholders
Experience developing and executing A/B testing frameworks to evaluate creative, audience, and channel performance in direct response campaigns
Experience working cross‑functionally with creative, data science, and regional marketing teams to deliver integrated media programs
Bachelor's degree in Marketing, Business, Communications, or a relevant field

Preferred Qualifications

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Track record of influencing media strategy decisions through structured data analysis and written recommendations presented to marketing leadership
Familiarity with Meta's advertising products, campaign objectives, and measurement solutions including pixel‑based attribution and conversion APIs
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience applying AI or automation tools to media planning, audience modeling, or campaign optimization workflows
Experience managing direct response media programs at global scale, including adapting strategies across multiple regional markets
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Public Compensation

$124,000/year to $178,000/year + bonus + equity + benefits

Industry

Internet

Equal Opportunity

Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E‑Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Accommodations

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations‑

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Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.

The role involves developing and implementing comprehensive media plans, managing budgets, xsgimln and collaborating with cross-functional teams to optimize campaign performance.
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This position is responsible for leading the media strategy and execution for direct response marketing campaigns globally. The role involves developing and implementing comprehensive media plans, managing budgets, and collaborating with cross-functional teams to optimize campaign performance.
","Global Media Lead, Direct Response Marketing This position is responsible for leading the media strategy and execution for direct response...",[106],["B","3541874294"],"/jobs/3541874294-global-media-lead-direct-response-marketing",{"_71":83,"_73":41,"_74":41,"_75":84,"_77":85,"_79":80,"_81":86},["D",1784073600000],"Summary
Meta is seeking a Global Media Lead to drive direct response marketing strategy and execution across Meta's advertising platforms in support of our Reality Labs products and services. In this role, you will own the development and optimization of paid media programs designed to generate measurable business outcomes — including customer acquisition, lead generation, and conversion — at global scale. You will partner closely with cross‑functional teams spanning creative, data science, product marketing, and regional marketing to translate performance goals into high‑impact media investments across channels such as Paid Social, Search, Retail, and Programmatic Display. This role sits at the intersection of media strategy, performance analytics, and audience targeting, requiring deep fluency in direct response methodologies and a data‑driven approach to campaign planning and optimization.

Required Skills: Global Media Lead, Direct Response Marketing Responsibilities

Develop and lead global direct response media strategies across paid social, search, retail, programmatic display, and emerging channels to drive customer acquisition and conversion goals

Define audience targeting frameworks, bidding strategies, and budget allocation models that maximize return on ad spend across global markets

Analyze campaign performance data to identify optimization opportunities, surface actionable insights, and inform media investment decisions

Partner with creative, product marketing, and data science teams to design and execute A/B tests that improve direct response campaign effectiveness

Translate business objectives into short, mid, and long‑term media plans with clear KPIs and measurement frameworks

Collaborate with regional marketing teams to adapt global media strategies to local market dynamics while maintaining performance standards

Communicate media performance results and strategic recommendations to marketing leaders and cross‑functional stakeholders through structured reporting and presentations

Identify gaps in current media planning and buying processes and design solutions that improve efficiency and scalability

Leverage AI‑integrated workflows and analytics tools to accelerate campaign analysis, audience modeling, and performance forecasting

Contribute to team‑level goal setting by synthesizing performance trends and translating them into strategic priorities for the direct response media function

Minimum Qualifications

6+ years of experience in paid media strategy, planning, or buying with a focus on direct response marketing objectives such as customer acquisition, lead generation, or conversion

6+ years of experience managing large‑scale media campaigns across paid social or digital advertising platforms, including audience targeting, bidding strategy, and budget optimization

Experience using performance data and analytics to drive media investment decisions and communicate results to stakeholders

Experience developing and executing A/B testing frameworks to evaluate creative, audience, and channel performance in direct response campaigns

Experience working cross‑functionally with creative, data science, and regional marketing teams to deliver integrated media programs

Bachelor's degree in Marketing, Business, Communications, or a relevant field

Preferred Qualifications

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Track record of influencing media strategy decisions through structured data analysis and written recommendations presented to marketing leadership

Familiarity with Meta's advertising products, campaign objectives, and measurement solutions including pixel‑based attribution and conversion APIs

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Experience applying AI or automation tools to media planning, audience modeling, or campaign optimization workflows

Experience managing direct response media programs at global scale, including adapting strategies across multiple regional markets

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Public Compensation
$124,000/year to $178,000/year + bonus + equity + benefits

Industry
Internet

Equal Opportunity
Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E‑Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Accommodations
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations‑ext@meta.com.

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Meta is seeking a Global Media Lead to drive direct response marketing strategy and execution across Meta's advertising platforms in support of our Reality Labs products and services. In this role, you will own the development and optimization of paid media programs designed to generate measurable business outcomes — including customer acquisition, lead generation, and conversion — at global scale. You will partner closely with cross‑functional teams spanning creative, data science, product marketing, and regional marketing to translate performance goals into high‑impact media investments across channels such as Paid Social, Search, Retail, and Programmatic Display. This role sits at the intersection of media strategy, performance analytics, and audience targeting, requiring deep fluency in direct response methodologies and a data‑driven approach to campaign planning and optimization.

Required Skills: Global Media Lead, Direct Response Marketing Responsibilities

Develop and lead global direct response media strategies across paid social, search, retail, programmatic display, and emerging channels to drive customer acquisition and conversion goals

Define audience targeting frameworks, bidding strategies, and budget allocation models that maximize return on ad spend across global markets

Analyze campaign performance data to identify optimization opportunities, surface actionable insights, and inform media investment decisions

Partner with creative, product marketing, and data science teams to design and execute A/B tests that improve direct response campaign effectiveness

Translate business objectives into short, mid, and long‑term media plans with clear KPIs and measurement frameworks

Collaborate with regional marketing teams to adapt global media strategies to local market dynamics while maintaining performance standards

Communicate media performance results and strategic recommendations to marketing leaders and cross‑functional stakeholders through structured reporting and presentations

Identify gaps in current media planning and buying processes and design solutions that improve efficiency and scalability

Leverage AI‑integrated workflows and analytics tools to accelerate campaign analysis, audience modeling, and performance forecasting

Contribute to team‑level goal setting by synthesizing performance trends and translating them into strategic priorities for the direct response media function

Minimum Qualifications

6+ years of experience in paid media strategy, planning, or buying with a focus on direct response marketing objectives such as customer acquisition, lead generation, or conversion

6+ years of experience managing large‑scale media campaigns across paid social or digital advertising platforms, including audience targeting, bidding strategy, and budget optimization

Experience using performance data and analytics to drive media investment decisions and communicate results to stakeholders

Experience developing and executing A/B testing frameworks to evaluate creative, audience, and channel performance in direct response campaigns

Experience working cross‑functionally with creative, data science, and regional marketing teams to deliver integrated media programs

Bachelor's degree in Marketing, Business, Communications, or a relevant field

Preferred Qualifications

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Track record of influencing media strategy decisions through structured data analysis and written recommendations presented to marketing leadership

Familiarity with Meta's advertising products, campaign objectives, and measurement solutions including pixel‑based attribution and conversion APIs

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Experience applying AI or automation tools to media planning, audience modeling, or campaign optimization workflows

Experience managing direct response media programs at global scale, including adapting strategies across multiple regional markets

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Public Compensation
$124,000/year to $178,000/year + bonus + equity + benefits

Industry
Internet

Equal Opportunity
Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E‑Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Accommodations
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations‑ext@meta.com.

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