Senior Account Executive, Strategic Communications - Consumer

Senior Account Executive, Strategic Communications – Consumer

REPORTS TO
Associate Director, Strategic Communications

LOCATION
New York, NY

THE COMPANY
Full Picture is a collective of entrepreneurial-minded, cross-industry experts who dream big, connect the dots in unexpected ways, and consistently deliver legacy-defining initiatives for our clients. Through our four divisions - Executive + Brand Strategy, Production, and Strategic Communications - we forecast trends, identify key moments, and capture the public's interest to bring our clients' ideas to life.

OVERVIEW
The

Senior Account Executive

works closely with the senior team to lead media relations and influencer outreach for the division's key accounts. The ideal candidate possesses a keen understanding of the modern media landscape alongside a proven track record of securing top-tier placements. Applicants must have demonstrated experience fostering relationships with influencers and contributing to creative brainstorms and client strategies.

The ability to communicate effectively with staff, clients, and external contacts in a fast-paced, high-pressure environment is crucial. This role requires a professional who is flexible, proactive, resourceful, and efficient while managing competing priorities. Additionally, candidates must hold a genuine interest in the CPG/consumer lifestyle, influencer, and entertainment industries in which this position operates.

KEY RESPONSIBILITIES

Partner with senior executives to execute strategic communications campaigns for the division’s clients

Own media and influencer relations for an assortment of the division's clients with an emphasis on product placement and consumer coverage

Establish and maintain a network of media contacts across long-lead, short-lead, and digital publications

Draft media materials - including press releases, pitches, media lists and messaging documents - for the division’s key clients as well as contribute to client strategies

Serve as a day-to-day internal and external contact for select accounts

Assign, supervise and manage the day-to-day activities of an Account Coordinator

Keep Division head apprised of account status including big ideas, issues and opportunities

Organize and lead brainstorm/ideation sessions with internal team members

Manage relationships with representatives and managers for content creators and talent

Participate as required in new business pitch submissions and meetings

REQUIRED EXPERIENCE

Five to six years of experience

Three years of experience managing others ole

Demonstrated experience in working within the CPG space is required for this role, while experience working with talent is preferred

Prior agency experience is required for this role

Existing relationships with long lead, short lead and digital editors

A strong and current understanding of social media platforms as well as notable content creators in the space

REQUIRED SKILLS & ATTRIBUTES

Ability to think both strategically and creatively to connect the dots for the divisions clients

Effective organizational and project management skills

Excellent verbal, written and presentation skills and an ability to effectively work with people at all levels

Ability to effectively and skillfully pitch media and maintain those relationships

A passionate and skilled writer who is able to deliver creative and effective press releases media alerts, pitches and written materials for the division’s clients

Natural affinity for client service and experience working with a variety of client types and personalities

Able to work in a team environment- someone who is an enthusiastic team player and has strong interpersonal skills

Establish and maintain effective working relationships with clients and media representatives

Ability to work well under pressure with tight deadlines

A knowledge of the overall media industry and a passion for public relations, popular culture and social media

Network actively with media, PR professionals, and attend industry events

Embrace Full Picture values as defined by:

INTEGRITY: Treating clients, partners and colleagues with respect; taking the high road; doing the right thing; say it in the room or don't say it at all.

CREATIVITY: Pushing the boundaries/status quo; finding the new and most unique way to do things.

SERVICE: Responding to colleagues and clients in a timely fashion; communicating quickly and clearly; operating with extreme professionalism; doing the one extra thing; always thinking about how to make the sale (whether to a current or future client).

OPTIMISM: Being positive and enthusiastic even when things are difficult; finding the "and" and the "yes"; looking for the solution.

THE SPIRIT OF FULL PICTURE
We take great pride in everything we do to nurture the well-being of our employees - from a comprehensive benefits program and flexible work arrangements to a strong focus on company culture with ongoing skill-building and wellness opportunities.

We are an equal opportunity employer, and we welcome all smart, creative, future-focused brains.

COMPANY BENEFITS & PROGRAMS
Full time team members are eligible for the following:

Benefits: Our comprehensive benefits package includes medical, dental, and vision coverage with a high employer contribution to help you save on costs. We also support your financial future with a 401(k) plan and an employer match

Our Hybrid Work Model: We believe in the power of in-person collaboration. Our teams connect in our New York or Los Angeles offices 3-4 days a week to brainstorm, innovate, and build relationships. This hybrid approach gives you both the flexibility of working remotely and the energy of working together

Additional Days Off: Designated days off for mental health and wellness, along with an employee Summer Friday program

Company Outings: Quarterly Company outings and team activities designed to promote knowledge and connectivity

Full Picture University (FPU): Designed to fuel professional growth, this program offers ongoing learning opportunities, including exclusive master classes led by our CEO

Mentorship from Industry Leaders: Get paired with seasoned experts who are committed to helping you grow your skills and advance your career

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