Senior Director of Marketing (Volunteer)

Senior Director of Marketing (Volunteer)
PromiseVoice | Marketing, Communications & Public Engagement
Organization: Mentor A Promise (MAP)
Division: PromiseVoice
Location: Remote with NYC-based collaboration as needed
Commitment: Approximately 5–10 hours per week
Type: Volunteer Senior Leadership Role
Minimum Commitment: 6-month commitment required
Reports To: Chief Communications & Engagement Officer
About Mentor A Promise
Mentor A Promise (MAP) is a New York City–based nonprofit organization serving children and youth ages 5–18 experiencing housing instability through mentorship, literacy, social-emotional learning, educational enrichment, workforce development, creative opportunity, advocacy, housing innovation, and community-centered support.
Every interaction with our organization is an opportunity to inspire action.
Marketing at MAP is more than promotion—it is how we build awareness, deepen trust, mobilize communities, recruit volunteers, strengthen partnerships, and expand opportunities for children and families.
About PromiseVoice
PromiseVoice is MAP's communications, marketing, public relations, media relations, digital communications, social media, public engagement, and organizational storytelling division.
The division develops integrated communications and marketing strategies that strengthen MAP's public presence, grow community engagement, amplify mission-driven stories, and build lasting relationships with volunteers, donors, partners, and the communities we serve.
PromiseVoice transforms communication into connection and awareness into action.
Role Overview
The Senior Director of Marketing serves as the senior marketing leader responsible for developing and executing Mentor A Promise's integrated marketing strategy across all communications channels, campaigns, and public engagement initiatives.
Working closely with the Chief Communications & Engagement Officer, executive leadership, PromiseBrands, PromiseStudios, PromiseStack, and organizational partners, this role oversees marketing strategy, campaign execution, audience growth, performance analytics, and community engagement to strengthen MAP's visibility and long-term impact.
The Senior Director leads cross-functional marketing initiatives that connect storytelling, communications, data, and strategy to inspire volunteerism, increase donations, strengthen partnerships, and expand public awareness.
The ideal candidate is a strategic marketing leader with expertise in integrated marketing, digital communications, audience growth, campaign management, and nonprofit engagement.
Key Responsibilities
Marketing Strategy
Develop and execute MAP's enterprise marketing strategy
Align marketing initiatives with organizational priorities and communications objectives
Create annual marketing plans and audience growth strategies
Identify opportunities to expand public awareness and engagement
Strengthen MAP's marketing presence across all communication channels
Integrated Marketing Campaigns
Lead organization-wide marketing campaigns and promotional initiatives
Oversee campaign planning, execution, and performance evaluation
Coordinate integrated campaigns across digital, social media, email, media, and community channels
Support fundraising, volunteer recruitment, advocacy, and public awareness campaigns
Ensure marketing initiatives remain mission-driven and audience-centered
Audience Growth & Community Engagement
Develop strategies that increase awareness, volunteer engagement, donor participation, and community involvement
Strengthen relationships with supporters, partners, and stakeholders
Expand audience reach across multiple platforms
Improve engagement through data-informed marketing initiatives
Build long-term community relationships
Marketing Performance & Analytics
Monitor campaign performance and audience engagement
Develop marketing dashboards and key performance indicators
Analyze campaign effectiveness and audience insights
Recommend data-driven improvements
Promote continuous optimization across all marketing initiatives
Leadership & Organizational Collaboration
Provide leadership to marketing teams and department directors
Mentor marketing professionals and emerging leaders
Foster collaboration across communications, creative, technology, and program teams
Support innovation and continuous improvement
Align marketing priorities with organizational strategy
Cross-Divisional Collaboration
Partner with PromiseBrands on brand strategy and brand identity
Collaborate with PromiseStudios on multimedia storytelling and content production
Work with PromiseStack on digital platforms and marketing technology
Support PromisePublic on advocacy campaigns and public awareness initiatives
Coordinate with PromiseMeasure on marketing performance and organizational impact metrics
Leadership Responsibilities
The Senior Director provides leadership and oversight for:
Marketing Strategy
Responsible for:
Marketing strategy
Campaign planning
Audience growth
Marketing leadership
Marketing Operations
Responsible for:
Marketing execution
Campaign management
Operational planning
Continuous improvement
Community Engagement
Responsible for:
Volunteer recruitment marketing
Donor engagement
Public awareness
Community outreach
Marketing Performance
Responsible for:
Marketing analytics
Campaign optimization
Performance reporting
Audience insights
Potential Reporting Structure
Director of Marketing Campaigns
Director of Digital Marketing
Director of Marketing Analytics
Director of Community Engagement Marketing
Director of Email Marketing & Lifecycle Communications
Marketing Managers
Digital Marketing Specialists
Marketing Coordinators
Preferred Qualifications
Experience in marketing, communications, digital marketing, nonprofit marketing, audience engagement, or related fields
Strong knowledge of integrated marketing strategy and campaign management
Experience leading cross-functional marketing teams
Excellent leadership, communication, and strategic planning skills
Experience using marketing analytics to improve campaign performance
Passion for mission-driven communications and community impact
Why This Role Matters
Awareness creates opportunity.
Opportunity inspires action.
Action changes lives.
The Senior Director of Marketing helps ensure Mentor A Promise reaches the communities, partners, volunteers, donors, and supporters who make our mission possible.
This role transforms marketing into meaningful engagement that expands opportunity for children and families experiencing housing instability.
Success Measures
Growth in public awareness and audience engagement
Successful execution of integrated marketing campaigns
Increased volunteer, donor, and partner engagement
Improvement in campaign performance and marketing effectiveness
Growth across digital and community engagement channels
Advancement of organizational communications and marketing objectives
Leadership Participation
The Senior Director of Marketing is expected to:
Attend one weekly Senior Leadership Meeting
Conduct regular check-ins with direct reports
Participate in communications strategy and executive planning sessions
Support cross-divisional collaboration and organizational priorities
Volunteer Expectations
Approximately 5–10 hours per week
Minimum 6-month commitment required
Maintain timely and professional communication
Collaborate through MAP systems and communication platforms
Support MAP's safeguarding standards, mission, and organizational values
Foster a culture of integrity, innovation, compassion, empowerment, and continuous improvement
What You'll Gain
Senior leadership experience leading marketing and communications within a growing nonprofit organization
Opportunity to shape enterprise marketing and public engagement strategy
Collaboration with executive leaders, communicators, marketers, and creative professionals
Professional references and letters of recommendation
Meaningful impact helping Mentor A Promise expand its reach and create more opportunities for children and families experiencing housing instability
How to Apply
Interested candidates should apply directly through Idealist and include their resume and cover letter.
Please highlight experience involving marketing strategy, communications, digital marketing, campaign leadership, nonprofit marketing, audience engagement, or related disciplines.
Help build the marketing strategies that amplify Mentor A Promise's voice, strengthen community engagement, and expand opportunities for children and families.
Thank you for your interest in volunteering with our organization. At this time, volunteer opportunities are limited to individuals based in the United States due to legal, safeguarding, data-privacy, and programmatic requirements. We appreciate your interest in our mission and your understanding of these constraints.