Sr. Director, Marketing & Digital

Overview Position: Sr. Director, Marketing & Digital Growth. Location: Lake Mary, FL, US. This role leads strategic marketing direction across North America and globally for The IIA, overseeing a marketing team and a significant program budget. You will drive measurable growth across membership, certifications, and product adoption, and modernize marketing with data-driven, AI-enabled approaches.
Responsibilities Strategic Marketing Leadership: set the vision for modern, data-driven, AI-enabled, omnichannel marketing; develop strategies to strengthen brand relevance and drive growth; advise executives on market dynamics and opportunities; champion innovation; architect high-impact multichannel campaigns; partner on creative strategy; drive AI tool applications; establish a culture of experimentation.
Growth & Member Value: lead growth across membership, certifications, learning products, events, and enterprise offerings; build persona-driven segmentation and lifecycle programs; identify new markets and develop go-to-market plans; deliver integrated, high-performing programs with measurable impact.
Team Leadership & Cross-Functional Partnership: lead and develop the team; act as strategic advisor to internal units; cultivate relationships with chapter leaders, enterprise customers, and stakeholders; establish operating rhythms for performance reviews, planning, and insights.
What We’re Looking For Experience & Background: 10+ years of progressive marketing experience; demonstrated track record of driving measurable growth; experience leading teams in complex, multi-stakeholder B2C/B2B environments; deep expertise across demand generation, brand, digital, content, and product marketing; hands-on experience with modern marketing technology and AI-powered tools; Bachelor’s degree; Master’s preferred but not required.
Leadership & Execution: translates organizational priorities into clear, measurable strategies and drives them through to results; leads complex initiatives from concept to execution, including platform migrations, personalization programs, and new product launches; balances long-term vision with hands-on execution; uses data to set direction and prioritize work.
Communication & Influence: communicates clearly and persuasively to diverse audiences.

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