Creative Marketing Manager

Love creating content? Obsessed with branding, social media, and e-commerce? Want your work to have a real impact?

Bowfish is looking for a creative, hands‑on Marketing Manager to lead the marketing strategy and execution across our family of brands: Bowfish Kids, Bowfish Studios, and The Garb Collection.

This isn't a role where you'll be managing agencies from behind a desk. You'll be creating, filming, designing, writing, launching campaigns, analyzing results, and helping shape the future of brands built around sustainability and circular retail.

If you thrive on turning ideas into engaging content, love staying ahead of social media trends, and enjoy seeing your creative work directly drive business growth—we'd love to meet you.

About Bowfish
At Bowfish, we're redefining what sustainability looks like in retail.

Our brands are built around extending the life of products, reducing waste, and creating thoughtful shopping experiences that are better for people and the planet. We believe businesses can grow while making a positive impact on their communities—and we're looking for people who share that vision.

What You’ll Do
You’ll own the creative direction and execution of marketing across multiple brands, including:

Plan, create, film, edit, and publish engaging content

Produce Reels, Stories, TikToks, and short‑form video

Grow audience engagement and brand awareness

Stay ahead of platform trends and bring fresh content ideas

Design and launch weekly email campaigns

Build seasonal marketing calendars

Develop campaigns for product launches, promotions, and events

Write compelling marketing copy

Design graphics for digital, print, packaging, and in‑store signage

Maintain a consistent visual identity across all brands

Collaborate on merchandising and creative direction

Manage website merchandising and seasonal collections

Maintain product imagery, copy, and homepage design

Prepare Shopify for launches, promotions, and sales

Help optimize the online customer experience

Analyze campaign performance and marketing analytics

Report on KPIs and growth opportunities

Collaborate with leadership on long‑term marketing initiatives

What We’re Looking For
We're looking for someone who is equal parts creative and organized.

You should have:

Bachelor’s Degree

2+ years of experience in marketing, content creation, or graphic design

Strong Adobe Illustrator and Photoshop skills

Experience creating photo and video content

Experience with email marketing

Shopify and Klaviyo experience (or similar platforms) preferred

Strong project management and organizational skills

You’ll Thrive Here If You…

Love creating content and telling stories through design and video

Enjoy being behind the camera and behind the strategy

Stay on top of social media trends

Take ownership and enjoy seeing projects through from idea to execution

Have an eye for design and strong attention to detail

Love e‑commerce, retail, and consumer brands

Enjoy collaborating with a close‑knit, creative team

Care about sustainability and building businesses that make a positive impact

Schedule/Location: Ocean City, NJ

Full‑time (40 hours/week)

Monday–Friday with scheduling flexibility

Additional availability during major sales, events, product launches, inventory, and photoshoots

June–September requires occasional evenings, weekends, and holidays as business needs arise

Salary
55‑70k depending on experience level + bonus + benefits

21 days Paid Time Off

Medical Benefit (HSA contribution up to $3,600 annually after eligibility)

401(k) with 3% company match

Cell phone reimbursement

Performance bonus opportunity of up to 10% of annual salary

If you're excited about building meaningful brands, creating content people actually want to watch, and making a real impact every day—we'd love to hear from you.

#J-18808-Ljbffr