Trade Marketing Manager

We’re looking for a sharp, organized, and commercially‑minded Trade Marketing Manager to help us show up brilliantly across key US retail partners – in‑store and online.

The role

Serve as a strategic marketing lead and cross‑functional partner between Sales and Creative teams, ensuring we deliver best‑in‑class trade materials and shopper campaigns across top accounts.

Execute strategy, define priorities and timelines, collaborating with account managers, brokers and retail partners to ensure alignment.

Develop and deliver strategic briefs for shopper campaigns across programs like TPRs, Roundel, Costco MVM and Instacart, and oversee execution.

Define asset strategy and content standards for sell‑in decks, sell‑through tools and retail collateral, ensuring materials support broader commercial objectives.

Partner with design and sales to create sell sheets, shippers, shelf talkers, displays and other trade‑facing assets.

Analyze campaign results and suggest performance‑driven improvements to boost rate of sale.

Support omnichannel marketing across retail and digital platforms, making sure campaigns work hard both online and offline.

Develop strategic briefs for internal teams, including creative, CRM and influencer, to deliver high‑impact retail campaigns.

Own and manage the US retail campaign calendar, aligning teams and tracking progress across Target, Costco, Walmart and more.

Optimize e‑commerce listings on retailer PDPs, advise on media planning strategy, and evaluate campaign effectiveness by tying marketing activity to sales and shopper engagement.

What we’re looking for in you

Background in food, wellness, healthy beverages or e‑commerce preferred – ideally with exposure to both retail and marketing.

Ideally experienced working with retailer e‑commerce sites such as Target and Costco.

Skilled at project coordination – keeping multiple workstreams moving in sync.

Strong organizational instincts – detail‑oriented, deadline‑aware, and good at spinning plates.

Familiar with retail marketing tactics, shopper programs, and the mechanics of in‑store execution.

Comfortable briefing creative teams and giving clear, actionable feedback.

Commercial mindset – you understand how brand and marketing drive sales.

A clear communicator – written, visual, and verbal.

What do we offer in return?

A competitive salary range of $100,000–$120,000 per annum depending on your skills and experience.

Hybrid working – we spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.

30 paid vacation days plus federal holidays.

Free Huel.

2 weeks a year to work remotely from anywhere.

401K plan.

Commuter benefits.

Paid volunteering days.

Enhanced family leave.

Dog friendly.

Monthly gym membership contribution and your own nutrition plan.

Free 1‑on‑1 therapy provided by BetterHelp.

Private medical and health insurance, including free life insurance.

Paid employee referral scheme.

Biannual events to celebrate success.

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