Digital Marketing Manager

Who we are
AVA is a growing vascular healthcare management organization that partners with physician practices and ambulatory centers to drive sustainable growth, operational excellence, and superior patient access. Marketing at our organization plays a critical role in supporting clinical leaders, Center Directors, and communities through data-driven digital strategy, education, and engagement.
What we're looking for
We have the need to add a   Digital Marketing Manager who will be responsible for developing, executing, optimizing digital marketing strategies that drive patient acquisition, referral growth and brand awareness across a multi-state healthcare network.
This role will own the AVA's digital ecosystem, including CRM, website, paid media, analytics, and leverage data insights to improve campaign performance, enhance the patient journey, scale growth initiatives.
The ideal candidate is both strategic and hands-on, with deep expertise in digital channels, marketing technology, and performance optimization.
This role is critical in transforming marketing into a scalable, digital-first growth engine—leveraging data, technology, and patient-centric engagement to support clinical teams and expand access to care across our communities.
This is a highly impactful role that is critical to how we deliver value to our outpatient centers. Reporting directly to the CEO, the position offers regular exposure to senior leadership, investors, and key stakeholders. The individual in this role will be responsible for building and developing the capabilities AVA needs to sustain and accelerate our growth.
This is a remote position offering a competitive base salary of $92,000–$100,000, along with performance-based bonuses and a comprehensive benefits package, including a 401(k) with company match and unlimited PTO.
What you will do all day
Digital Strategy & Performance Marketing
Develop and execute multi-channel digital marketing strategies across paid search, paid social, display, email, etc.
Lead Direct-to-Consumer (DTC) digital campaigns focused on patient acquisition and conversion
Build, optimize full-funnel marketing programs (awareness → engagement → conversion → retention)
Manage campaign budgets, targeting strategies, and performance optimization
CRM, Automation & Lifecycle Marketing
Own and manage CRM platform (HubSpot) for pipeline tracking, lead management, and lifecycle marketing
Build and optimize lead-nurturing workflows and automation programs
Implement segmentation strategies to improve personalization and engagement
Website, SEO & Digital Experience
Manage and optimize website and landing pages (HubSpot Content Hub) to improve UX and conversion rates
Lead SEO/SEM strategy, including keyword optimization, technical SEO, and content performance
Ensure consistency and alignment of digital content with brand messaging
Analytics & Data-Driven Insights
Track and analyze performance across channels using Google Analytics, dashboards, and reporting tools
Monitor KPIs including traffic, conversion rates, cost-per-acquisition, and ROI
Deliver actionable insights and recommendations to leadership
Use tools such as Hotjar, SEMrush, Tableau, etc, to guide decision-making
Content & Engagement
Collaborate on development of digital-first content strategies (blogs, educational campaigns, email, social)
Ensure content supports both patient education and conversion goals
Optimize content for SEO, engagement, and shareability
Field Support & Enablement
Partner with Center Directors to activate their local digital campaigns
Provide guidance on local digital presence, reviews, online reputation management
Develop digital toolkits and best practices for our centers
Cross-Functional Collaboration
Work closely with clinical leadership, operations, and business development teams
Support referral growth initiatives through digital channels and data insights
Manage relationships with external agencies, media partners, and vendors, when needed
What we want you to have
Required
3+ years of digital marketing experience in healthcare and multi-location environments
Proven success managing paid media campaigns (Google Ads, Meta, etc.)
Strong experience with CRM platforms (HubSpot preferred)
Hands-on expertise with SEO, SEM, and website optimization
Experience with marketing analytics and performance reporting
Experience in healthcare, ambulatory, or physician practice marketing
Familiarity with HIPAA-compliant digital marketing practices
Technical Proficiency
CRM: HubSpot (or equivalent)
Analytics: Google Analytics, Tableau, Hotjar
SEO/SEM: SEMrush, Moz, similar tools
Marketing automation platforms
Preferred
Background in outpatient healthcare
Experience in vascular medicine in OBL/ASC environment
Key Performance Indicators (KPIs)
Patient acquisition and cost-per-acquisition (CPA)
Conversion rates across digital funnels
Campaign ROI and channel performance
Website traffic, engagement, and SEO rankings
CRM performance (lead velocity, attribution accuracy, lifecycle conversion)
Local center adoption and effectiveness of digital strategies