Sales Channel Expansion Manager

About Us
Build connections. Create community. Expand what’s possible. At Stampin’ Up!, we believe creativity is more than crafting, it’s connection. We’re a company that brings people together through meaningful creative experiences that strengthen community, inspire belonging, and help eradicate loneliness through human connection.

We’re also a place where employees find purpose, learn and grow, work hard to achieve our vision, and contribute in meaningful ways. We operate with a growth mindset, always looking for ways to better our best while staying true to who we are.

Sales Channel Expansion Manager
The Role
A builder role for someone who loves creating what doesn’t exist yet.

We’re looking for a strategic and relationship‑driven Sales Channel Expansion Manager to identify, develop, and grow new sales channels that expand our reach and unlock incremental revenue opportunities.

This role is perfect for someone who thrives in ambiguity, loves building from the ground up, and can balance big‑picture strategy with roll‑up‑your‑sleeves execution. One minute you may be evaluating market opportunities and shaping go‑to‑market strategy, and the next you may be pitching partners, building processes, analyzing performance metrics, or solving challenges in real time.

This role is all about creating the future!

What You’ll Do
Lead New Channel Expansion

Identify and prioritize high‑potential sales channels that expand product reach while protecting and complementing existing channel performance

Research market trends, customer behavior, and competitive intelligence to uncover new growth opportunities

Develop and execute channel‑launch strategies, including partner targeting identification, value proposition development, and go‑to‑market planning

Build Meaningful Partnerships

Establish, nurture, and evolve strong partner relationships that drive long‑term engagement and sustainable growth

Serve as a trusted relationship manager and strategic advisor to external partners

Collaborate cross‑functionally with internal teams to ensure alignment, readiness, and successful execution

Drive Results Through Strategy + Execution

Track, measure, and report on channel performance, adoption, revenue growth, and ROI

Use data and insights to guide decisions, optimize outcomes, and quickly pivot when needed

Operate with a growth mindset, continuously iterating and improving strategies over time

Embody Our Culture

Exemplify Stampin’ Up! core values in how you collaborate, communicate, and problem‑solve

Help create experiences that strengthen connection and community through creativity

What Makes This Role Exciting (and Challenging)
This role comes with big opportunities and big challenges. We’re looking for someone energized by both.

You’ll Have The Opportunity To

Expand into new and uncharted sales channels where no prior playbook exists

Drive growth in innovative ways without disrupting existing channel performance

Operate as a highly independent one‑person function, with a high degree of initiative, can work independently and balance both strategy and execution

What Will Help You Thrive

A natural relationship builder and people person

Comfortable navigating ambiguity and changing priorities

Adaptable and able to quickly pivot strategy and execution to optimize outcomes

Highly self‑directed and motivated to take ownership – shows strong ownership, initiative, and follow‑through

Equally strong in strategic thinking and execution

Curious and analytical, and energized by solving complex business challenges

Collaborative and confident working cross‑functionally across teams

Qualifications

Bachelor’s degree in Business, Marketing, or related field—or equivalent experience

5+ years of experience in business development, market expansion, channel sales, or related sales leadership roles

Proven success driving revenue growth through new market or channel expansion

Strong strategic thinking combined with hands‑on execution capability

Ability to interpret data, market trends, and performance metrics to guide strategy and decision making

Strong communication, relationship building, and partner management skills

Demonstrated success collaborating cross‑functionally with product, marketing, and business teams

Preferred Qualifications

Experience in fast‑paced, high‑growth environments

Familiarity with CRM and analytics tools such as Salesforce, Power BI, or Tableau

Understanding of the direct selling industry

Compensation & Benefits
This role includes a competitive base salary plus incentive‑driven variable compensation tied to performance and growth outcomes. Your impact matters—and your earning potential reflects it.

A wicked‑awesome benefits package (go ahead and compare)

A Friday dress code every day of the week (dust off those jeans)

Extreme crafting experiences (totally optional, but highly encouraged)

Paid personal time off…like, a lot of it

Tuition assistance and 401(k) programs (company match)

A culture focused on connection, growth, purpose, and community

Ready to Help Us Expand What’s Possible?
If you’re excited to build new opportunities, create meaningful partnerships, and help more people find connection through creativity, we’d love to hear from you. Come help us create community, inspire belonging, and grow something meaningful—together.

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