Regional Account Executive

Company Description

Rasha Professional is a U.S.-based manufacturer of professional stage lighting, atmospheric effects, LED video walls, and special effects machines serving live events and permanent installations. The company partners with production companies, rental houses, installers, venues, theaters, and houses of worship to provide reliable, high-performance solutions. Team members benefit from a product line backed by preferred pricing, direct manufacturer support, extensive documentation, and marketing resources. Customers also enjoy dedicated warranty coverage, a physical showroom, virtual demos, and flexible financing options for qualified buyers, creating a dynamic environment focused on helping lighting professionals deliver standout results.
Role Description

The Regional Account Executive is a full-time, hybrid role based in Atlanta, GA, with some work-from-home flexibility. This role is responsible for managing and growing a defined territory by building relationships with production companies, rental houses, venues, and other professional lighting customers. Day-to-day activities include prospecting and qualifying new accounts, conducting product demos (in-person and virtual), preparing quotes, and negotiating pricing within established guidelines. The Regional Account Executive will collaborate closely with internal teams to coordinate orders, ensure timely delivery, and provide post-sale support. The role also involves attending industry events, gathering market feedback, and using CRM tools to track activities, forecast sales, and report on performance.
Qualifications

Experience in B2B sales or account management, preferably in professional lighting, AV, live events, or related industries.
Strong skills in territory management, prospecting, lead qualification, and pipeline development.
Ability to conduct effective product presentations, demonstrations, and solution-based sales conversations.
Competence with CRM software, basic sales reporting, and standard office productivity tools.
Excellent communication, negotiation, and relationship‑building skills, with a customer‑focused mindset.
Comfort working in a hybrid environment, balancing in‑person meetings in the Atlanta, GA area with remote work.
Willingness to travel within the region for client visits, demos, and industry events as needed.
Knowledge of or interest in stage lighting, atmospheric effects, LED video walls, and live event production is highly beneficial.
Bachelor’s degree in Business, Marketing, Communications, or equivalent experience in a related field.

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