Director of Commerce

Eden Brothers is one of the largest online retailers of flower bulbs and seeds in the United States and is located in Arden, North Carolina. Our mission is to help gardeners of all experience levels create beautiful, thriving landscapes through premium products and expert guidance. We’re building a brand that celebrates the joy, pride and connection to nature that gardening brings.
This is a remote role open to candidates located in the southeastern US, with strong preference given to candidates located in western North Carolina.
The Role

We are seeking a Director of Commerce to lead and execute Eden Brothers' growth strategy across DTC and marketplace. This role will drive momentum across the full digital ecosystem – bringing impact and discipline across acquisition, retention and conversion. This role will directly shape revenue outcomes across our channels, stewarding a significant budget and acting as a key collaborator to the VP of Marketing, our internal team and our agency partners.
The ideal candidate is a strategic, proactive partner with a strong bias for action. They have a deep understanding of ecommerce growth levers, identify opportunities and activate, and know how to ask the right questions to distill broader goals into short‑term actionable objectives. Experience leading paid social, paid search and retail media strategy is required for this role.
What You’ll Do

Own sales and media performance across direct-to-consumer and marketplace.
Translate financial and sales performance targets into actionable growth strategies.
Activate the ecommerce loop from testing → analytics → insight → strategy.
Unlock new revenue‑driving opportunities and optimization initiatives.
Performance Media

Direct media budget and agency partners, driving efficiency, scale and strategic innovation.
Forecast advertising budgets, efficiency expectations and channel contribution estimates.
Establish and manage performance frameworks that drive efficiency and scale.
Partner with agency and creative resources to scale the effectiveness of ad creative.
CRO & Commerce

Drive conversion through effective merchandising, messaging and creative tactics.
Optimize the post‑click experience to improve CVR, AOV and cross‑category sales.
Help improve organic traffic, rankings and conversion across platforms.
Help define the campaign and promo calendar to drive efficient acquisition and retention.
CRM & Retention

Scale lead capture on the site, testing and optimizing messaging, creative and offers.
Collaborate on automated lifecycle flows to improve retention, LTV and non‑paid scale.
Optimize the retention engine in a high‑repeat purchase category.
Activate the test‑and‑learn agenda across media, retention and commerce levers.
Facilitate the insight‑to‑strategy loop on PDPs, CLPs, PLPs, checkout and merchandising.
Structure and analyze offer tests on price, promotions, shipping and other incentives.
Analytics & Reporting

Own growth analytics, regularly sharing insights that drive prioritization and impact.
Partner with Leadership to shape forecasts, and inform strategic decisions.
Establish dashboards and reports that make performance clear and actionable.
Leverage analytics and AI tools for analysis, reporting and experimentation volume.
Experience & Skills

8+ years in ecommerce, growth marketing, or performance media roles
Proven track record of owning ecommerce budgets and delivering growth
Hands‑on experience with paid search, paid social and retail media
Strong love for analytics – you model scenarios, translate data, and have fun along the way
Experience managing agencies and collaborating cross‑functionally to deliver results
Passion for creating customer experiences that deliver joy and long‑term loyalty
Leads with clarity, kindness, and accountability
Eden Brothers offers a market‑competitive compensation package that includes:
Competitive health, dental, and vision insurance
Paid time off and paid holidays
Complimentary and discounted access to seeds, bulbs and gardening accessories
Opportunities for career growth within a rapidly growing company
Equal Opportunity Employer

Eden Brothers is an equal opportunity employer and values diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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