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Associate Director, U.S. VOXZOGO marketing

biomarin · San Rafael, CA, USA ·

Pay:
$164,300-$225,940/yr
Job type:
Full Time

Role Summary The Associate Director, U.S. VOXZOGO Marketing will play a key leadership role on the team and will help drive brand strategy and market execution. The brand is at a critical stage in its lifecycle, with competition entering the market and near‑term potential for a new indication. This role requires strong leadership across internal teams—including Sales, Medical Affairs, Market Access, and Corporate Communications—as well as external stakeholders such as healthcare professionals and agency partners. The ideal candidate will bring relevant experience in biotech/Pharma marketing across multiple disease states, a strong track record of driving value in competitive markets, and a passion for improving patient outcomes in rare disease. This role will engage across senior leadership and with key decision‑makers, offering the opportunity to make a significant impact on the success of VOXZOGO and the lives of children with rare genetic conditions.
Key Responsibilities Drive franchise value in a competitive market with new entrants; key driver of U.S. strategy and a core contributor to Global strategic direction
Analyze the market environment to support readiness for an upcoming competitor launch. Integrate competitive intelligence into marketing and cross‑functional strategies
Lead U.S. competitive‑readiness efforts; collaborate with Global marketing while advocating for and representing the U.S. point of view
Own strategy and performance for a priority customer segment within the VOXZOGO U.S. business; define A-to-B shift, key messages, tactics, channels, and key metrics to measure campaign performance
Leverage BioMarin’s new digital capabilities to drive true omnichannel engagement with our customers
Accountable for delivering measurable growth and/or retention in a competitive market
Lead cross‑functional teams and agency partners to execute against brand strategy
Manage and optimise significant marketing investments
Collaborate with U.S. marketing team members on key activities such as insights‑gathering activities, campaign and tactic development and field communication
Closely collaborate with key functional partners (e.g., sales, medical, access, corporate communications) to drive alignment on strategy and key messages
Regularly engage with key customers at medical congresses, ad boards, advocacy events and in other settings; may take on responsibilities for ad board planning, execution, and oversight of major congresses
Work closely with the Business Insights & Analytics team to develop, track, and monitor KPIs to measure impact of competitor launch
Drive core planning processes such as brand plan and tactical plan, alongside senior leadership
Manage budget and external partners effectively
Minimum Requirements BA/BS in Business or Life Sciences (MBA preferred)
8+ years of experience in pharma/biotech commercial roles and driving success in competitive markets
Experience working with creative agencies, promotional review team (medical, regulatory, legal), and others to develop, deploy, measure, and optimise marketing campaigns
Demonstrated strategic thinking and analytical skills, comfortable with complexity and ambiguity
Strong communication skills, ability to tell a compelling story and interact with senior leaders
Success interacting at all levels of a matrixed organization
Strong sense of accountability and demonstrated ability to work collaboratively in a dynamic environment
Ability to manage multiple demands and priorities on time, lead teams, gain alignment and drive decision making
Self‑starter who demonstrates energy and enthusiasm, bringing a positive solution‑oriented approach to challenges
A passion for improving patient and business outcomes
Ability to travel up to 25%
Preferred Requirements Working knowledge and understanding of multiple major pharmaceutical markets
Working knowledge of market access and medical strategy
Management or strategy consulting experience preferred
Rare disease experience is a plus
Prior sales experience is a plus
Equal Opportunity Employer We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Benefits and Compensation The salary range for this position is $164,300 to $225,940. BioMarin considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. Actual compensation may vary. This position may also be eligible for a discretionary annual bonus, discretionary stock‑based long‑term incentives (eligibility may vary by role), paid time off, and a benefits package. Benefits include company‑sponsored medical, dental, vision, and life insurance plans.

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