VP/SVP Alternatives Marketing

Location: Mid Town NYC, 3 days in Office

Looking for : 8-20 years of product market or channel marketing experience from an alternatives fund

Develop, update, and manage a broad suite of investor-facing marketing materials for fundraising and client engagement.

Ensure sales and client coverage teams have accurate, timely, and consistent collateral throughout the investor lifecycle—from prospecting through ongoing relationship management.

Translate investment performance, market developments, and portfolio themes into impactful presentations, commentary, and educational content.

Work alongside investment professionals to create messaging that supports fundraising priorities while maintaining consistency across marketing channels.

Partner with investment and business development teams to define positioning, messaging, and launch strategies for investment capabilities.

Build long-term marketing roadmaps that support strategic growth initiatives and evolving investor demand.

Collaborate with analytics teams to incorporate data-driven insights, charts, and visual storytelling into presentations and marketing materials.

Coordinate with communications, brand, digital, and events teams to distribute content through thought leadership, conferences, webinars, and digital campaigns.

Support integrated marketing initiatives targeting institutional investors, financial intermediaries, and private wealth channels.

Measure campaign effectiveness and identify opportunities to improve investor engagement and fundraising outcomes.

Help execute marketing programs that enhance visibility, strengthen client relationships, and reinforce the firm's market presence.

Cross-Functional Partnership & Governance

Work closely with investment professionals, distribution teams, legal, and compliance to ensure marketing materials meet regulatory requirements and internal standards.

Maintain knowledge of industry marketing regulations and best practices related to investment communications.

Contribute to process improvements that increase the efficiency, consistency, and quality of marketing deliverables.

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