Social Media Specialist

Description

Join a company that truly impacts others! Hope Media Group is a multi-brand ministry. Every story we share, every event we host, and every song we play is done to engage people to love Jesus, serve others, and spread Hope.

Hope Media Group the home of KSBJ, WayFM, Worship 24/7, Vida Unida, NGEN radio. Way Loud, Way New, Way Back, Gospel 24/7, God Listens Prayer App and Hope Events.

We invite you to apply and become a part of our growing ministry to Love Jesus, Serve Others, and Spread Hope. Our team describes our environment as fun, encouraging, collaborative, engaging, caring, family-oriented, and friendly. We would love for you to join us and be part of what God is doing in our ministry!

Job Summary
The Social Media Specialist serves as a member of the Digital Content team and is an online storyteller with a passion for connecting with people in a digital community. This position is responsible for building new and cultivating existing relationships with the audience through daily management of digital media channels and engaging the listener in discussions that connect them with God, the brand, artists, the community and each other.

Essential Functions
Social Media Management/Strategy

Implement the social media strategy while working across departments on how best to support them including donor, programming, special events, prayer and promotions. This is accomplished through communication (meetings and email)

Maintain and update social media sites (including Facebook, Instagram, Twitter, TikTok, and YouTube). Manage integrity and daily content of social media channels using the brand voice, social media and brand standards.

Monitor and manage daily listener interaction on social media channels, conveying a sense of community with users and building a following based on creating valuable content and mutual sharing.

Maintain balance in the type of content distributed on social media channels to ensure a holistic representation of the ministry messaging and efforts.

Maintain publishing calendar on all social channels to help identify wins and created strategy with the input of the Social Media Manager and Sr. Content Producer.

Recommend and apply relevant social media techniques, processes and tools to improve overall growth, deeper engagement and improve efficiency.

Social Media Content Creation

Create high quality and engaging graphics and images for social media, YouTube, web and app for multiple brands and departments.

Create high quality and engaging videos and gifs for social media for multiple brands and departments

Attend Video shoots for artists/ influencer visits, DJs content & other ministry events. Help with setting up and filming.

Use authentic creativity to drive strong engagement and organic growth of all social media channels. Help cultivate and expand relationships with users, influencers and artists using social media platforms.

Create compelling graphics and video to be posted on social media platforms to further engage with the listener.

Maintain the visual brand standards of the ministry umbrella.

Ensure standards are being met with Instagram Live and Instagram stories.

Social Media Collaboration

Monitor and manage jock involvement with social media channels.

Assist with Facebook LIVE capture during artist and influencer appearances.

Administration/Reporting

Compile social media and digital analytics for marketing analysis and ministry reports.

Demonstrated Faith

Committed to a personal relationship with Jesus Christ

Grounded spiritually and biblically literate

Comfortable praying for co-workers in team meetings, leading spoken prayer, and participating in ministry prayer meetings and Bible studies

Live Christian principles defined by the ministry’s Statement of Faith & Biblical Beliefs

Participate in on-air fundraisers and prays for donors as needed

Passion for leveraging the HMG’s media platforms for evangelism and discipleship

Exhibit a strong moral character

Active member of a Bible believing local church

Non-Essential Functions

Any other duties assigned

Requirements
Education:

Bachelor’s Degree in marketing, communications or similar field, preferred

Experience:

1-3 years of digital media experience, with proven results using Facebook, Twitter and other social media platforms for a business or organization

Knowledge, Skills and Abilities:

Extensive experience with proven results using Instagram, Facebook, Twitter and other social medial platforms

Familiarity with HTML and WordPress preferred

Strong computer and technology skills including:

Mac and PC proficiency

Proficient knowledge of Adobe Creative Suite including Photoshop, Illustrator and Premiere Pro

Familiarity with Google Analytics, Facebook Analytics and other web analytics tools

Knowledge of Adobe Audition a plus

Basic understanding of graphic design and video creation

Basic understanding of public relations and/or marketing

Basic Biblical understanding and the ability to communicate a Christian worldview through media

Strong creative writing and written communication skills including post captions and replying to comments

Strong verbal communication skills

Strong attention to detail

Must be innovative, proactive, and detailed oriented

Must be able to demonstrate good judgement and discretion when dealing with sensitive topics

Ability to work collaboratively with internal and external partners

Ability to manage multiple and simultaneous deadlines

Heart for Christian ministry

Strong moral character

Has a personal relationship with Jesus Christ. Spiritually grounded and working knowledge of scripture

Must be an active member of a Bible believing local church

Must be willing to submit a portfolio of work that demonstrates relevant experience and capabilities as part of the interview process.

Supervisory Responsibilities

None.

Working Conditions and Environment

Travel:

Occasionally. As needed pertaining to support of on-air and promotions

Nights/Weekends/Holidays:

Occasionally. As needed pertaining to support of on-air and promotions

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk and hear. This position is at times very active and requires standing, walking, bending, kneeling, stooping, crouching, crawling, and climbing. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers including pinching, typing or otherwise working, primarily with fingers rather than the whole hand as in handling.

#J-18808-Ljbffr