Driving awareness and engagement, the full-time Institutional Marketing Manager will develop and execute marketing strategies tailored to institutional audiences, focusing on content creation and thought leadership while working remotely.
Key responsibilities
Develop and own the institutional marketing strategy, including audience segmentation and messaging frameworks
Create high-quality content assets such as white papers, case studies, and email campaigns tailored to institutional audiences
Build and manage thought leadership programs, including executive bylines and conference presence, while partnering with Capital Markets and Sales on account-based marketing campaigns
Required qualifications
5+ years of B2B marketing experience, with at least 2 years focused on institutional financial services audiences
Deep understanding of how institutional allocators evaluate and engage with new investment infrastructure
Proven track record of developing content and campaigns that support sales pipeline for complex sales cycles
Strong writing and editing skills to translate technical concepts into clear institutional messaging
Experience with marketing automation and CRM platforms, along with a data-driven mindset to measure performance and report on marketing attribution
Institutional Marketing Manager
Virtual Vocations Inc · New York, NY, USA ·
- Job type:
- Full Time