Director, Social Media Strat Brands

Director, Social Media Strat Brands
Position Summary: Responsible for brand building and storytelling across the Company social media channels. Oversee the holistic social media strategy, the development of a team, and is the forefront of culture and technology.

Primary Responsibilities

Assess, develop, propose, and implement short and long-term social media, content strategies across a variety of social, photo, video, and text-based media channels to meet business needs and objectives

Elevate online presence, increasing engagement, and building, accelerating the excitement within the digital community

Oversee development of compelling and engaging social content across video, photo, text, and emerging technologies. Organize and execute all social media campaigns efficiently while utilizing best practices to align with the social media strategy. Ensure all content and creative is on brand and consistent with style and tone of voice

Leverage internal market data to develop social themes and topics and optimize to meet campaign goals. Set clear channel strategies across all social channels and develop goals and Key Performance Indicators (KPIs) to measure success

Develop and oversee a team that manages all facets of social media, from measurement, report and optimization, to content creative development, community, calendar management, and strategy. Establish processes and governance for all social channels for company requests, content creation, edits publishing, sunset content and works closely with internal cross functional teams to ensure stakeholders are bought in on social media initiatives

Job Specifications

Prefer a Bachelor's Degree in the field of Marketing, Communications or related field of study

More than 7 years of experience in Social Digital Marketing, Marketing

More than 7 years of experience in creating social media content, advertising campaigns, and analyzing social media metrics

Proficient with Microsoft Office

Base Pay Range: USD $123,000 - $175,000 (+)

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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