Sr Director, Marketing Technology & Analytics

Posting Date
04/03/2026

2000 16th Street, Denver, Colorado, 80202, United States of America

To build the data measurement and privacy-forward foundation required to power DaVita’s next phase of digital and marketing transformation. This leader will own the end-to-end marketing data ecosystem—from tagging to analytics to reporting, insights, and business outcomes—and serve as the critical bridge between Marketing & Communications, IT, Privacy, Compliance, and Enterprise Data teams in a highly regulated healthcare environment.

Essential Duties & Responsibilities

Marketing & Comms Data and measurement foundation

Establish and own DaVita’s marketing analytics and measurement strategy across web, paid media, CRM, and lifecycle channels

Lead implementation and governance of tagging, analytics, data collection frameworks that are privacy compliant, scalable, and future-ready

Define and operationalize marketing scorecards, KPIs, and success metrics tied to business outcomes (growth, engagement, conversion, retention)

Cross-Functional Partnership & Governance

Serve as the primary marketing partner to IT, Privacy, Compliance, Enterprise data teams to align tooling, data flows, consent, governance

Navigate a tightly regulated healthcare environment to ensure marketing measurements meets HIPAA, privacy, and security requirements

Establish clear operating models, R&Rs, and decision rights between marketing and enterprise partners

Martech & Analytics Enablement

Own the marketing technology stack from an analytics and data perspective, ensuring tools are fit-for-purpose and integrated across channels as an enablement layer

Enable consistent, trusted reporting through standardized definitions, dashboards, and daily/weekly performance reporting

Build the foundation for advanced capabilities, including advanced AI analytics, personalization, experimentation, and attribution over time

Impact and Performance Accountability

Elevate analytics from reporting to decision-making by translating digital and marketing performance to clear business outcomes

Partner with channel leaders to connect activity to outcomes and enable optimization flywheel

Education and Requirements

Bachelor’s degree required; Master’s degree in Business, Analytics, Computer Science, or related field preferred.

10+ years of experience in marketing technology, data analytics, or digital transformation.

6-10 years of people leadership experience in an analytics, business intelligence, and/or martech function.

Deep understanding of the marketing technology landscape (CDP, CRM, Web Analytics, Tag Management) and privacy regulations (HIPAA, GDPR, CCPA).

Proven experience bridging the gap between technical teams (IT/Data) and business functions (Marketing).

Travel and Time Requirements

Travel: Up to 10‑20%

Nights/Weekends: As needed for critical projects or launches.

Benefits Overview
DaVita offers a comprehensive rewards package, including medical, dental, vision, 401(k) match, paid time off, PTO cash out, family support resources, and professional development programs. Benefits begin the month following one month of continuous employment.

Salary Range is $129,000 – $205,000 per year.

This position will be open for a minimum of three days.

EEO Statement
At DaVita, we are an equal opportunity workplace and comply with state and federal affirmative action requirements. Individuals are recruited, hired, assigned and promoted without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic.

Colorado Residents: Please do not respond to any questions in this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.

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