Senior Director, Brand Marketing

The Senior Director, Brand Marketing will play a critical role in shaping and executing the marketing strategy for WGACA. This role requires a dynamic and strategic marketing leader with a proven track record in driving growth and brand awareness. The Senior Director will work closely with the executive team to align the marketing initiatives with the broader goals and objectives of the business You will have the opportunity to lead a talented marketing team, collaborate with cross-functional stakeholders such as sales (retail, ecommerce, and wholesale, IT, and Finance, and contribute to the overall success of the business.
Essential Duties and Responsibilities Develop and execute the overall marketing strategy to support WGACA’s growth objectives and establish a strong market presence.
Lead and manage a team of marketing professionals, providing mentorship, guidance, and support to drive individual and team performance.
Oversee all aspects of marketing, including brand management, digital marketing, social media and content marketing, product marketing, demand generation, and customer marketing.
Collaborate with the executive team to define target markets, customer personas, and go-to-market strategies.
Drive customer acquisition and revenue growth through effective demand generation campaigns, lead generation activities, and sales enablement initiatives.
Build and maintain strong relationships with key stakeholders, including sales, product management, and executive leadership, to ensure alignment and maximize marketing impact.
Monitor industry trends, competitive landscape, and customer insights to identify opportunities and develop innovative marketing strategies.
Drive the development and execution of compelling marketing campaigns across multiple channels, ensuring consistent messaging and brand positioning.
Institute KPIs to measure success of campaigns and leverage targeting and optimization strategies to make a measurable impact.
Develop annual and seasonal marketing plans to acquire new customers and drive traffic to the site including SEO/SEM and other programs.
Be responsible for developing digital paid media campaigns and influencer partnerships that amplify brand positioning and story across social media, digital publishers and blogs as well as drive omni-channel traffic and customer acquisition.
Track, analyze, and report on key marketing metrics and KPIs to measure the effectiveness and ROI of marketing initiatives.
Stay abreast of emerging technologies, marketing tools, and best practices to drive innovation and continuous improvement.
Qualifications & Skills Bachelor’s degree in marketing, business, or a related field preferred .
Proven experience as a marketing leader in a high-growth direct to consumer company, including retail, ecommerce, and live-selling, or other in a scale-up environment (Luxury market a plus).
Strong knowledge of the retail and ecommerce industry.
Demonstrated success in developing and executing strategic marketing plans that drive revenue growth and brand recognition.
Experience managing and mentoring a team of marketing professionals.
Excellent leadership and communication skills, with the ability to collaborate and influence cross-functional teams.
Strong analytical mindset and proficiency in analyzing marketing data to inform decision-making.
Ability to thrive in a fast-paced, entrepreneurial environment with changing priorities and tight deadlines.
Creative thinker with a passion for innovation and finding new ways to engage target audiences.
Proven ability to adapt to evolving market conditions and leverage emerging marketing trends and technologies.
Proficiency in data analysis tools and the ability to derive actionable insights from marketing data, such as customer segmentation, campaign performance, and ROI analysis.
Skill in creating and managing marketing budgets, allocating resources effectively, and optimizing marketing spend to achieve maximum impact and ROI.
Ability to identify and define target market segments, understand their needs and preferences, and develop tailored marketing strategies to effectively reach and engage them.
Experience in developing product positioning, messaging, and go-to-market strategies, as well as collaborating with product teams to drive successful product launches.
Knowledge of public relations strategies, media relations, and crisis communications, including developing relationships with industry influencers and managing media outreach.
Understanding of customer journey mapping, user experience design, and the ability to improve customer touchpoints to enhance overall customer experience and satisfaction.
Skill in crafting compelling brand narratives, developing content strategies, and overseeing the creation of engaging and relevant content across various channels and formats.
Familiarity with marketing automation platforms, customer relationship management (CRM) systems, and other tools to streamline marketing processes, track performance, and enhance campaign effectiveness.
Ability to conduct competitive research and analysis to identify market trends, monitor competitor activities, and leverage insights to differentiate the company’s offerings and strengthen market position.

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Since its inception in 1993, What Goes Around Comes Around (WGACA) has been the leading purveyor of authentic luxury vintage goods. Seth Weisser and Gerard Maione were true pioneers when they founded WGACA in SoHo, NYC. SoHo had yet to emerge as an international destination for fashion and “luxury vintage” was not part of the zeitgeist. Today, their vision and deep understanding of the market has not only led to expansion in Los Angeles, Roslyn, and East Hampton, NY, but a thriving e-commerce site as well. True to its roots, the company specializes in authentic designer clothing and accessories as well as rare collectible pieces from the 1880s - 1990s. WGACA continues to raise the bar of the vintage market through its curation of a sophisticated approach to ready-to-wear vintage and sets the standard for the luxury secondhand market.

WGACA buyers travel the world, hand-selecting the finest items from the most coveted fashion houses. Each luxury good goes through an extensive process of authentication before reaching customers. WGACA has the world's largest collection of vintage Chanel and comprehensive selections from top luxury brands including Louis Vuitton, Gucci and Hermès. Additionally, WGACA is internationally acclaimed for their collections of authentic vintage rock tees, denim, militaria and Americana product. WGACA’s luxury accessories are also exclusively available at leading international retailers such as Lane Crawford HK, Barneys Japan, Harvey Nichols Dubai and more.

In addition to its retail and online presence, WGACA maintains an appointment-only archive to service the fashion industry. The archive houses one of the most extensive vintage clothing and textile libraries in the world. Vintage aficionados, editors, stylists and top designers from around the globe frequent WGACA to explore its world-famous collection. What Goes Around Comes Around continues to be an innovator on the resurgence of luxury trends and leads the way in the collectible vintage market.