Product Marketing Manager, Health

U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for nearly 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews. We reach more than millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities. We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.

Your role in helping us shape the future:
In this position, the Senior Product Marketing Manager will work across multiple teams within the Health Vertical supporting marketing initiatives for B2B hospital quality products and various marketing needs for the Senior Living team.

U.S. News Hospital B2B suite of products consists of multiple web-based analytics platforms that provide subscribers access to a rich archive of U.S. News Best Hospitals, Best Regional Hospitals, Best Children's Hospitals rankings data. This B2B solution includes custom visualizations and exportable data sets for internal analyses and strategic planning.

The Healthcare Dashboard is a platform designed for hospitals and ambulatory surgery centers to access their rankings and ratings and keep their data current. The Dashboard gives facilities the opportunity to communicate with U.S. News through a single convenient channel and allows administrators to receive ongoing updates throughout the year.

When it comes to Senior Living, we're dedicated to empowering families with expert advice about how to navigate complicated decisions, an intuitive community search experience, and objective, unbiased ratings of senior living communities.

This hands‑on role is ideal for someone with a B2B background, strong analytical and storytelling skills, personal drive and entrepreneurial attitude. The Senior Product Marketing Manager will work closely with many parts of the business: product, sales and account management. The candidate must be capable of multitasking, managing their own time, and working on several initiatives simultaneously.

HDI primary responsibilities:

Go-to-Market (GTM) Leadership: Work closely with the Product, Sales and Account Management teams to inform the go-to-market strategy and product positioning.

Sales Enablement: Create the "Internal Playbook." Develop pitch decks, case studies and other collateral that empower our sales team to navigate long, multi-stakeholder healthcare sales cycles.

Content Strategy & Engagement: Create high-funnel content and engagement strategies, including whitepapers and webinars that address the value drivers for HDI prospects.

Demand Generation: Create and execute email marketing campaigns. Interact with clients to generate interest translating to new leads.

Conference Planning & Coordination: Manage all pre and post logistics for events where HDI has a presence throughout the year.

Healthcare Dashboard primary responsibilities:

Outreach: Create and execute email campaigns to share U.S. News’ rankings release updates and other timely communications from the U.S. News Health team.

Communications: Manage the dashboard email inbox daily fielding questions and requests. Triage emails to other teams and troubleshoot account issues.

Cross Team Reporting: Work with other U.S. News teams including Health Product, Health Analysis, PR, Events and Specialty Marketing on an ongoing basis.

U.S. News Senior Living primary responsibilities:

Outreach and Demand Generation: Create and execute dedicated email campaigns to grow U.S. News Senior Living profiles and promote U.S. News Best Senior Living program.

Conference Planning & Coordination: Assist in pre-conference logistics and planning where U.S. News Senior Living has speaking engagements or sponsorship space.

You should definitely have:

Minimum 5 years of similar or related experience in marketing and/or copywriting.

Bachelor’s degree in related field or equivalent experience.

Has a rich sense of customer service and support.

Storytelling: has a proven ability to turn technical language into business value language.

Has high proficiency in Excel.

Experience handling high volumes of tasks and initiatives.

Preferably has experience with health data or in a health-related field.

Strong project management skills and detail-oriented.

Ability to multitask and work on deadlines in a fast-paced environment.

Has strong communication skills and collaboration skills.

Can work collaboratively with a team or independently, as needed

It would be nice if you had:

Experience working with healthcare including hospitals and/or senior living facilities, health systems and ambulatory surgery centers.

Experience working across multiple unique departments and teams.

Experience marketing or selling SaaS products, data platforms, or subscription-based services.

Other Job Info:

These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.

U.S. News & World Report strongly encourages all employees to be fully vaccinated (including boosters).

New York or Washington, DC based applicants only to work a hybrid schedule in those office locations.

The anticipated base salary for this position is $80,000 - $100,000 This position is eligible for commission. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, interview performance, and if applicable, the location in which the applicant lives and/or from which they will be performing the job.

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