Digital Marketing Manager

Digital Marketing Manager
Location: Remote

About Sperber Landscape Companies
Sperber Landscape Companies is a leading provider of world-class landscape maintenance and construction services. With a legacy dating back to 1949, we combine deep industry expertise with innovation, sustainability, and a people-first culture to create exceptional outdoor environments across the country.

Position Overview
The Digital Marketing Manager will lead execution of Sperbers digital marketing strategy in partnership across the corporate brand and its subsidiary companies. This role is responsible for driving online visibility, generating qualified leads, and enhancing customer engagement through digital channels.
This individual will serve as the primary point of contact for digital initiatives, working closely with external agency partners and internal stakeholders to optimize website performance, strengthen SEO, and expand digital marketing capabilities.

Key Responsibilities

Digital Strategy & Execution
Lead execution of Sperbers digital marketing strategy in partnership with the Head of Marketing across all brands and platforms
Identify opportunities to expand and improve digital presence, performance, and lead generation

Website & Agency Management
Manage relationship with external digital agency to oversee website performance, updates, and enhancements
Ensure websites are optimized for user experience, conversion, and SEO best practices
Lead ongoing website development initiatives, including new pages, landing pages, and functionality improvements

SEO & Organic Growth
Partner with agency to develop and execute SEO strategy to improve search rankings and organic traffic
Monitor keyword performance, site health, and technical SEO metrics
Implement content and structural improvements to support long-term growth

Email Marketing
Build and execute email marketing campaigns to support lead generation, customer engagement, and retention
Manage audience segmentation, campaign performance, and automation opportunities

Demand Generation (Digital Focus)
Develop and optimize digital campaigns to generate qualified leads (MQLs) and support pipeline growth
Support paid media efforts including PPC (Google Ads) and LinkedIn campaigns

Analytics & Performance
Track and analyze digital KPIs including website traffic, conversion rates, ROI, and customer acquisition cost (CAC)
Provide regular reporting and actionable insights to improve performance

Supporting Responsibilities
Contribute to content strategy, including case studies, website copy, and thought leadership
Support brand consistency across digital platforms
Partner with sales to align digital efforts with business development goals
Assist with broader marketing initiatives, campaigns, and communications as needed