VP of Marketing

Develop and implement comprehensive marketing strategies that support occupancy growth, service line expansion, and organizational priorities

Serve as the steward of the MorseLife brand, ensuring consistent identity, transparency, messaging, and positioning across all communications

Oversee advertising, marketing campaigns, and promotional initiatives across digital, print, and broadcast channels

Develop compelling messaging that highlights MorseLife’s mission, programs, and community impact

Digital Marketing, Business Intelligence, and Content Strategy

Oversee the organization’s website, digital platforms, and social media presence

Lead digital marketing initiatives including SEO, online advertising, and content marketing

Ensure digital platforms effectively support lead generation and brand awareness

Manage creation of multimedia content that tells the MorseLife story and showcases its services

Oversee the ongoing collection, management, and reporting of marketing and sales/admissions data that helps optimize ROI and also identify trends to be considered for planning efforts

Administer repository of market research, which includes information related to MorseLife’s core service area, competitors, and industry trends; monitor key trends and competitive activities

Supervise MorseLife’s external market research efforts as they relate to planning, new business, and/or product development efforts, which may include competitive market position analysis, demand projections, and consumer perception studies

Ensure the regular delivery of market intelligence to help guide executive-level decision making

Communications and Public Relations

Direct media relations efforts to strengthen MorseLife’s reputation and visibility

Develop public relations strategies that highlight organizational achievements and thought leadership

Oversee external communications, press releases, publications, and institutional messaging

Lead crisis communications planning and response as needed

Internal Communications

Develop internal communications strategies that keep employees informed and engaged

Support leadership messaging and organizational announcements

Ensure consistent communication across departments and service lines

Strategic Planning

Support the organization’s strategic planning process in collaboration with executive leadership

Facilitate planning sessions and provide strategic insights based on market and competitive analysis

Track progress on strategic initiatives and provide updates to leadership

Market Research and Business Intelligence

Oversee market analysis, competitive market intelligence, and demographic research

Provide insights that inform marketing strategies, business development initiatives, and service planning

Monitor industry trends and emerging opportunities in senior living and healthcare

Cross-Functional Collaboration

Partner with the Vice President of Sales and Business Development to ensure marketing strategies generate qualified leads

Collaborate with operations and program leaders to support service line growth

Work with development and philanthropy teams to support fundraising communications

Leadership and Team Development

Lead and mentor marketing and communications professionals

Manage external vendors, agencies, and consultants

Oversee marketing and communications budgets and ensure efficient resource allocation

SUPERVISORY RESPONSIBILITIES
This position provides direct supervision of the Film Festival Manager, Director of Business Intelligence Development, Director of Sales and Marketing, Community Liaison, and Director of Creative Design.

QUALIFICATIONS EDUCATION and/or EXPERIENCE
To perform this job successfully, an individual must satisfactorily perform each primary function. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Bachelor’s degree in Marketing, Communications, Business, or related field required

Master’s degree preferred (MBA, Communications, or similar)

Minimum of 10–15 years of progressive leadership experience in marketing, communications, or strategic planning

Experience in healthcare, senior living, nonprofit, or mission-driven organizations preferred

Demonstrated expertise in brand strategy, digital marketing, public relations, and integrated marketing campaigns

Strong analytical, strategic thinking, and leadership skills

Work Location: In person

This position requires a background screening through the Care Provider Background Screening Clearinghouse. For information on the requirements, please visit the Clearinghouse Education and Awareness website at https://info.flclearinghouse.com

#J-18808-Ljbffr