Digital Marketing Director

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Reports to: CMO

Direct Reports: 3-4 in-house specialists, 3-4 contractors

Please read the entirety of this job description. While we are values-driven and love to connect with people, only those who read the entire posting will be considered for the role.

Monkee-Boy is seeking an experienced Digital Marketing Director to lead strategy development and execution oversight for our growing digital marketing agency, which specializes in local service businesses.

We’re a digital strategy and execution company on a mission to help businesses thrive in the wild web. We do this by creating and growing compelling, accessible, easy-to-use, and effective digital experiences for our clients. We’re a company built on strong values and long-term relationships—both with our clients and our team. We believe in treating people as individuals, maintaining open communication, and creating an environment where everyone can do their best work.

This is a pivotal role for someone who thrives on developing comprehensive marketing strategies, managing multi-channel campaigns, and building scalable processes. You’ll be responsible for ensuring clients achieve measurable growth through our sprint-based delivery model while managing a hybrid team of in-house specialists and contractors. This role is positioned to grow into VP of Operations as we scale.

Does this sound like you?

You’re a strategic thinker who can also roll up your sleeves and execute. You understand the “why” behind marketing strategies and can translate that into actionable plans and measurable results.

You have deep expertise in digital marketing across multiple disciplines - SEO, PPC/Paid Media, content strategy, analytics, conversion optimization, and marketing automation. You know how these pieces work together to drive business results.

You’re a natural leader and mentor who enjoys developing talent, refining processes, and building systems that scale. You’ve successfully managed client relationships and internal teams.

You practice active listening and can unpack complex client needs, translating business objectives into marketing strategies. You handle client concerns with empathy and urgency while protecting team processes and company policies.

You’re equally comfortable presenting to C-suite executives as you are training junior team members. You can explain technical marketing concepts to non-technical audiences and make data-driven recommendations that clients understand and trust.

You have an ownership mindset - you see opportunities before they become problems, you document processes, you look for efficiencies, and you take initiative without waiting to be told.

You’re endlessly curious about marketing trends, testing methodologies, and what drives results across different industries and business models.

Primary Responsibilities
Strategic Leadership (40%)

Develop comprehensive quarterly marketing strategies for all client accounts

Lead client strategy sessions and quarterly business reviews

Create and maintain service delivery playbooks for all five service categories

Design custom sprint combinations to achieve each client’s specific goals

Identify growth opportunities within existing accounts

Ensure strategies align with each client’s industry, competition, and target audience

Execution Oversight (30%)

Plan and allocate monthly marketing sprints across all accounts

Manage sprint execution through a hybrid team of employees and contractors

Ensure consistent quality standards across all deliverables

Monitor sprint completion rates and delivery timelines

Coordinate between service areas for integrated campaign delivery

Oversee implementation of website, content, SEO, and local marketing initiatives

Team & Contractor Management (20%)

Build and manage a network of reliable freelance contractors

Assign sprints to appropriate team members based on expertise

Conduct weekly check-ins with core contractors

Review and approve contractor deliverables

Mentor in-house team members on strategy and best practices

Foster collaboration between in-house staff and contractors

Performance & Optimization (10%)

Establish KPIs and success metrics for each client

Analyze campaign performance across all channels

Prepare monthly and quarterly performance reports

Identify optimization opportunities and testing priorities

Lead conversion rate optimization initiatives

Present results and recommendations to clients

Required Qualifications
Experience

6+ years of digital marketing experience with progressive responsibility

2+ years in an agency environment (preferred)

Proven track record managing multi-channel campaigns for SMB clients

Experience with local service businesses (HVAC, plumbing, legal, medical, home services)

Demonstrated success in improving lead generation and conversion rates

Portfolio of successful client campaigns with measurable results

Technical Skills

Website/UX: Understanding of CRO, Core Web Vitals, user experience principles

SEO Expertise: Technical SEO, local SEO, content optimization, link building

Content Marketing: Content strategy, buyer journey mapping, email marketing

Local Marketing: Google Business Profile optimization, review management, citations

Paid Media Management: paid search, paid social, display, retargeting, PerformanceMax

Analytics/Reporting: GA4, Google Search Console, call tracking, attribution modeling, Looker Studio Reports

Strategic Capabilities

Ability to develop comprehensive, multi-channel marketing strategies

Experience with marketing campaign/sprint planning and execution

Strong understanding of local service business models, lead generation and customer acquisition

Capability to translate business goals into actionable marketing plans

Experience managing budgets and allocating resources effectively

Leadership & Communication

Excellent client presentation and communication skills

Ability to manage and motivate hybrid teams (in-house and remote contractors)

Strong project management and organizational abilities

Experience leading client strategy sessions and QBRs

Comfort with ambiguity and building processes from scratch

Preferred Qualifications

Google Ads Certification and experience managing PPC campaigns

Experience with marketing automation platforms (HubSpot, ActiveCampaign, MailChimp)

Knowledge of technical SEO and website development basics

Previous experience building and scaling agency operations

Track record of creating SOPs and training materials

To Apply:
Via LinkedIn, please submit your resume, a cover letter explaining why you're the right fit for this role, and 2-3 case studies or examples of marketing strategies you've developed and executed. We want to see how you think, how you communicate, and the results you've achieved. Alternatively, you can email us at: jobs@monkee-boy.com

Include answers to these questions in your cover letter:

Describe a time when you took over a client relationship or department that needed improvement. What was your approach and what were the results?

What’s your philosophy on balancing strategic thinking with tactical execution, especially when wearing multiple hats?

How do you approach building processes and documentation while also moving quickly to serve clients?

What excites you about this particular role?

Monkee-Boy is an Equal Opportunity Employer committed to diversity and inclusion. We encourage applications from candidates of all backgrounds and experiences.

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Sales

Industries

Technology, Information and Internet

Austin, TX $150,000.00-$165,000.00

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