Symple Lending is hiring: Senior Media Buyer in Tampa

THIS ROLE IS HYBRID IN TAMPA. Symple is a high‑growth consumer lending company operating at significant scale across paid media, lifecycle, and direct mail. This is a fast‑paced performance marketing environment, not a bank.

About The Role
You’ll manage six‑figure daily ad spend across Google Ads, Meta Ads, and TikTok Ads in a lead‑gen environment where the value of a lead is determined after the click. You will be making cross‑channel allocation decisions every day, ensuring a high‑return on spend and optimizing for downstream conversion metrics.

Within Your First 90 Days

Learn the existing campaign architecture, value‑based bidding frameworks, and channel mix logic through a direct handoff from the CMO. Get hands‑on in all three platforms.

Understand the downstream economics: how lead value is determined by contact rate, conversion, and buyer behavior, not just cost per lead.

Take over day‑to‑day allocation decisions within defined guardrails across Google Ads, Meta Ads, and TikTok Ads.

Begin flagging opportunities and risks proactively without being asked, demonstrating independent judgment on allocation decisions.

Propose at least one optimization or structural improvement based on something you observed in the data.

Responsibilities

Manage daily campaign operations across Google Ads, Meta Ads, and TikTok Ads at significant spend levels.

Make real‑time budget allocation and channel mix decisions based on cross‑channel performance signals.

Execute within established value‑based bidding frameworks and optimization architectures.

Monitor cross‑channel performance and proactively identify opportunities or risks.

Optimize beyond cost per lead toward downstream conversion metrics and post‑lead economics.

Provide creative performance feedback to the Brand Systems Lead to inform testing and iteration.

Coordinate with the Director of Lifecycle Marketing on lead handoff quality and timing.

Participate in weekly cross‑functional performance review.

Qualifications

5 to 8 years of hands‑on media buying across at least two of Google Ads, Meta Ads, and TikTok Ads simultaneously.

Experience managing six‑figure‑plus daily ad spend in lead gen or performance marketing.

Demonstrated judgment on cross‑channel allocation decisions, not just single‑platform optimization.

Understanding that lead value is determined downstream and ability to optimize beyond cost per lead.

Preferred Qualifications

Experience with value‑based or revenue‑optimized bidding strategies.

Background in financial services, lending, or insurance lead generation.

Experience with bid management and campaign optimization platforms.

Track record of growing from execution‑focused roles into broader strategic ownership.

Compensation
Competitive base salary plus performance bonus. Full benefits package including health, dental, vision, PTO, and 401(k).

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