Account Director - Healthcare

Description
Serves as key point-of-contact for agency client(s). Must have experience and background to communicate effectively with both clients and colleagues at a strategic and tactical level. Ensures that all projects and campaigns are on time, within budget and achieve strategic brand objectives. Plans and assists with coordinating and implementing integrated marketing initiatives and multi-faceted programs and projects while overseeing the agency account management team. Also responsible for developing new marketing program opportunities for existing clients.

Account Directors must have strong product knowledge and interpersonal skills, as they will be interacting with customers. They must also anticipate customers’ needs and analyze trends for future opportunities.

Responsibilities

Work closely with and maintain communication with C‑Suite and executive level marketing teams to develop sound integrated initiatives that align and support marketing objectives

Maintain a working-level understanding of assigned client’s industry, company culture, products/services and business goals

Develop client support plans annually to anticipate growth, changes in relationship and resources needed to serve each client; inform agency annual budget planning

Anticipate clients’ needs

Keep up to date on industry trends, competitive landscape (products/services, positioning, marketshare, strategies, etc.)

Recommend appropriate research as needed to gain relevant insights on consumer perceptions and behavior, industry trends, creative executions, etc. to ensure all plan developed by agency are informed and on strategy

Attend to the needs of the client and continually seek ways to add value to the client‑agency relationship

Share responsibility for client retention by working with the leadership team to maintain client relationships, proactively identify client risks or opportunities, and manage internal teams to effectively respond to client needs

Execute and supervise clients’ high‑profile marketing, media and communications plans

Propose ideas and advertising/marketing strategies with clients and assist in developing projects and campaigns

Supply research and direction to creative teams to develop on‑strategy projects and campaigns

Lead account team to drive and oversee campaign tracking and performance

Evaluate the input and ideas of creative and media teams relative to strategy and client preference

Review and approve all creative development

Review and approve all media recommendations

Review and approve all project estimates and timelines

Assist client in managing third party resources

Assist client in contract negotiations as needed/requested

Oversee and manage all client budgets

Supervise and manage account supervisors, account managers and account coordinators

Accountable for assigned account teams internal and external performance

Accountable for agency overall performance on behalf of client

Requirements

A minimum of 8‑10 years of experience as an agency account supervisor or other management‑level account service position

Strong leadership, management and interpersonal skills

Excellent understanding of advertising methods and techniques

Strong client industry/product/service knowledge

Ability to effectively manage agency resources

Ability to drive internal and external improvements

Outstanding negotiation skills

Able to work as part of a team and autonomously to achieve results

Able to think strategically and implement tactically

Track record of client/agency successes

Healthcare experience preferred

What we offer

Unlimited Vacation

Hybrid work schedule

Paid Company holidays

Referral Program

Benefits: Health, Dental, Vision, Aflac, GAP, FSA, Legal Plan, Life Insurance, 401k, and much more

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