Marketing Manager - Marketing Manager II

Marketing Manager - Marketing Manager II We are seeking a Marketing Manager to join our team. This role involves owning marketing campaigns from end-to-end, including managing creative processes, targeting, segmentation, planning, execution, and reporting. The successful candidate will coordinate with multiple teams to develop and execute campaigns that drive traffic and conversions.
Key Responsibilities
Own campaigns from end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization.
Plan, develop, and execute email campaigns that drive traffic and conversions for health programs.
Continuously optimize email campaigns to improve on KPI performance.
Coordinate with multiple teams to provide thorough and authoritative industry creative content.
Own weekly, monthly, and quarterly reporting on the state of initiatives.
Manage and report out on projects, status, and work with teams to remove any project blockers.
Measure how email initiatives impact team goals, customer engagement metrics, and the overall customer experience.
Regularly review, interpret, and communicate email performance metrics, traffic trends, and optimization insights.
Develop technical and creative requirements for email campaigns in partnership with cross-functional teams.
Communicate effectively with stakeholders across marketing operations, event operations, and creative teams.
Compile, analyze, and present performance metrics, identifying opportunities to enhance campaigns.
Work effectively across organizational boundaries to define, manage, and prioritize work.
Required Qualifications
Skills:
Strong bias for action and ability to prioritize.
Aptitude for organization, flexibility, and producing results in a fast-paced environment.
Ability to leverage data to drive decision making.
Familiarity and comfort with GenAI applications for content and copy.
Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico.