Vice President Marketing

What you will do: Revenue & Demand Generation
Own the demand generation strategy across paid and organic channels
Drive measurable pipeline growth and revenue through paid search, SEO, content, and performance marketing
Partner closely with Sales to align campaigns with revenue targets and pipeline goals
Paid Media & Performance Marketing
Oversee paid search and paid social strategy, and optimization
Establish and report on KPIs including CPC, CPA, ROAS, conversion rate, pipeline contribution, and revenue attribution
Continuously optimize campaigns to improve efficiency and scale revenue impact
Lead enterprise-level SEO and Answer Engine Optimization strategies
Develop content frameworks that drive qualified traffic and revenue
Implement structured data, technical SEO improvements, and content optimization strategies
Clearly connect SEO initiatives to pipeline and revenue growth
Analytics & Funnel Optimization
Own marketing analytics and performance reporting
Demonstrate advanced expertise in GA4, including: TOFU, MOFU, BOFU funnel tracking; event configuration and conversion tracking; attribution modeling
Identifying optimization opportunities across the funnel
Build dashboards that tie marketing performance directly to revenue outcomes
Leadership & Brand Growth
Lead and develop a global marketing team
Strengthen brand authority and thought leadership in partnership with PR and communications
Implement generative AI strategies to enhance marketing efficiency and scalability
Who You Are: 8-10 years of progressive marketing leadership experience
Proven success driving revenue through Paid, SEO, and content strategies
Clear experience connecting marketing initiatives to pipeline and closed revenue
Strong B2B background (BPO or services industry/solution-selling experience preferred)
Deep understanding of performance metrics, attribution, and revenue reporting
Experience scaling marketing teams in high-growth, fast-paced, dynamic environments
Company Description MyOutDesk is a global staffing and talent solutions company with nearly 20 years of experience helping businesses scale through high-performing remote teams. With operations across the United States, Latin America, and Africa, we deliver world-class talent while prioritizing collaboration, career growth, and work-life balance.
Recognized as a Top 50 Fastest-Growing Company and an Inc. 5000 award winner, MyOutDesk is committed to long-term success for both our clients and our people. Join us and be part of a global team built for impact.

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