Strategic Marketing Lead, Medical Imaging Specialty Markets

4 days ago Be among the first 25 applicants

WHO WE ARE
Boston Imaging is the US headquarters for sales, marketing, service and distribution of all Samsung digital radiography and ultrasound systems. Our advanced medical technologies are used worldwide in leading healthcare institutions, helping providers enhance patient care, improve patient satisfaction, and increase workflow efficiency. Samsung is committed to being a leader in the field of healthcare imaging. Samsung is a growing presence in the radiology field and is committed to delivering fast, easy and accurate imaging solutions to healthcare providers. The full range of Samsung imaging solutions includes Ultrasound, Digital Radiography, and mobile Computed Tomography (mCT). Samsung aims to become a global leader in the medical imaging space and is investing heavily in developing innovative, advanced imaging technologies that will improve the quality of people's lives. Samsung keeps a constant eye on the always‑evolving, ever‑changing imaging industry. By continually enhancing current product lines and seeking to develop new technologies, Samsung is at the forefront of the imaging frontier.

ROLE DESCRIPTION
Responsible for the development and implementation of marketing programs for the Specialty Markets to support meeting identified revenue and market share objectives. Responsible for product launch planning and development of value propositions for the assigned portfolio and target markets. Responsible for driving effective commercial strategies to increase the sales and unit performance for the Specialty Markets which would include Point of Care, Veterinary, Urology, and other target markets and subsegments.

Developing, implementing and executing strategic marketing plans for the products and target markets to achieve revenue and market share objectives by attracting potential customers and retaining existing ones

Understand and continually research the market landscape, competition, customer needs, and opportunities in each target market; and assess new potential markets for opportunity

Drive go‑to‑market and product launch planing including but not limited to defining product positioning, pricing, naming, promotional strategy, and messaging to ensure offerings will be launched successfully and maximize market impact

Define and continually refine the product positioning and messaging by understanding the market dynamics, customer needs, pain points and how to market our offerings effectively.

Develop marketing materials and support sales and clinical training

Monitor and analyze the competitive landscape, identifying strengths/weakness to inform the marketing strategy

Will be expected to be the brand evangelist and key spokesperson for the assigned portfolio requiring extraordinary communication and presentation skills as well as the ability to connect with key opinion leaders

Develop, plan, and execute comprehensive tactical marketing campaigns to reach the target audience

Support sales and business in driving internal and external promotion including sales promos, digital campaigns and social media strategy.

Identify key tradeshows and events and lead the strategy and vision for every event

Support the Tradeshow team in planning and execution of key events focused on the target markets and personas

Manage and track the budget for all marketing expenses

Work collaboratively with all business functions including but not limited to Product Management, Regulatory, Corporate Accounts, Executive Leadership.

EDUCATION & EXPERIENCE

Bachelor’s degree in engineering or science required, 10 years of industry experience, preferably in medical imaging, and MBA preferred

A minimum of 10 years’ healthcare product marketing experience includes involvement in market research, marketing plan design, and implementation with a strategic focus on market share growth

Social media experience with YouTube, Face Book, LinkedIn, X, and other web media outlets

Experience in conducting both market and product segmentation assessments as part of a globally focused healthcare company

Knowledge and understanding of policies and competitive dynamics in healthcare industry

Ability to communicate and work effectively to launch new products and leverage media opportunities to maximize brand and market share growth

Ability to communicate with engineers, technical support personnel, doctors, clinicians, and health care professionals on issues relating to product performance, and the health care industry generally

Strong presentation skills and the ability to perform clinical and product training to all levels of customers

I am willing to travel internationally, overnight, and on weekends

Valid driving license and satisfactory driving record is mandatory, and background and drug testing (pre‑and post‑employment) is required

Budget, expense, and resource management experience required

Must be a result oriented, team player, people person

Must be self‑driven to optimize performance without the need for extensive supervision

Must possess excellent verbal and written communication skills and work effectively in a demanding, fast paced environment

Must have and exhibit excellent presentation skills in small and large groups situations

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire

COMPUTER & ANALYTIC SKILLS

Must be excellent with technology, able to present using a laptop and able demonstrate proficiency with Excel, Word, PowerPoint, Outlook, Publisher, Internet Explorer, and Google Chrome

Familiarity with clinical and economic outcome data, reimbursement, and managed care policies and procedures is highly desirable.

PHYSICAL REQUIREMENTS

Regularly lift and /or move up to 25 pounds, frequently lift and/or move up to 50 pounds and occasionally lift and/or move more than 100 pounds

Often required to push/pull weights of over 100 pounds when setting up/dismantling trade shows and/or maneuvering Company equipment into place for display

Frequently required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and talk or hear

Must be able to sit and/or drive for long periods of time when travelling

Must be able to stand for long periods of time (6‑8 hours) for multiple days

Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus

COMPETENCIES

High attention to detail

Understanding of terminology and ability to share and communicate effectively within the group

Ability to organize and prioritize tasks resulting in consistent productivity

Ability to function within and support a team environment and build strong working relationships

Dependable and punctual

Ability to meet accuracy and productivity goals

Good problem‑solving skills, ability to evaluate situations and prioritize factors in decision making

Self‑motivated, utilize available resources for self‑improvement and development

Flexible: able to follow directives and accomplish tasks outside of normal duties

ABOUT BOSTON IMAGING
Located North of Boston in Danvers, MA, NeuroLogica Corporation, who does business in the Ultrasound and Digital Radiography space as Boston Imaging, is a subsidiary of Samsung Electronics who develops, manufactures and markets innovative medical imaging equipment for healthcare facilities and private practices worldwide. As a fast‑moving, entrepreneurial company, Boston Imaging is a rapidly growing presence in the medical imaging field and is committed to delivering fast, easy and accurate imaging solutions to healthcare providers. We welcome you to learn more at: https://www.bostonimaging.com/.

BENEFITS

4 Different Blue Cross/Blue Shield Medical Plans to meet your needs

Dental coverage through BlueCross/Blue Shield Dental

Vision coverage by Blue Cross/Blue Shield

Company paid Short‑term and Long‑term Disability coverage

$1 for $1 401k match up to 5% managed by Fidelity

Other benefit options such as company paid employee life insurance, a wellness program, tuition reimbursement and many more!

CONTACT & EQUIPMENTS
Please contact NeuroLogica if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. Contact careers@neurologica for any questions or requests.

EEO Statement
Boston Imaging welcomes diversity and is an AA/EEO Employer – Minorities/Women/Veterans/Disabled and other protected categories are always encouraged to apply. The company’s AAP can be made available for inspections upon requests.

Referrals increase your chances of interviewing at Boston Imaging - A Samsung Company by 2x

Somerville, MA $170,000 - $215,000 1 day ago

Waltham, MA $110,000 - $125,000 1 week ago

Cambridge, MA $310,000 - $350,000 2 weeks ago

Boston, MA $165,000 - $225,000 2 weeks ago

Boston, MA $129,200 - $146,500 1 month ago

Greater Boston $100,000 - $120,000 3 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr